Eleven Wins Who Gives A Crap’s PR

Eleven Wins Who Gives A Crap’s PR
B&T Magazine
Edited by B&T Magazine



Toilet paper company Who Gives A Crap, has named Eleven as its new PR and Social agency following a competitive pitch process.

Eleven will lead local and global campaigns for the brand as it looks to expand into new markets – a remit spanning PR, social media and rapid response content.

As part of an integrated agency model, co-located sister agency TBWA\Melbourne will also support on strategy, creative and content, whilst Sustain by TBWA will consult from a environmental specialist perspective.

Kat Kearney, brand marketing director, Who Gives A Crap, commented “From the onset, Eleven displayed a strong understanding of our unique brand tone of voice and matched our ambition for creating fame-driven work. This, paired with their deep knowledge of deforestation and broader environmental issues, made them the right partner for us.”

Kiefer Casamore, general manager, Eleven and Sustain by TBWA, commented “Who Gives A Crap is a true Australian success story. Few brands have managed to build such an impressive global presence in such a short period of time – whilst also giving black to both people and planet. We’re chuffed to be able to contribute and build on this everyday.”




Please login with linkedin to comment

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.