Content marketing agency Edge has partnered with TrendWatching in Australia to deliver innovative design thinking to Australian brands.
TrendWatching specialise in tracking consumer trends globally and then providing insights for companies wanting to innovate. The partnership sees Edge providing training using TrendWatching’s innovation framework and launching a series of workshops for clients and brands.
Fergus Stoddart from Edge said, “Agencies have a big role to play in driving customer experience innovation for clients. We’ve been driving positive brand experiences with content for a while but have recognised but we need to move beyond that and couple content with technology make a bigger impact. We need to use trend watching to help clients see the future and start to deliver on their customers new expectations. After learning the TrendWatching data and frameworks at the recent conference in Australia and knowing the appetite amongst brands to drive innovation we think our combined expertise will be very valuable for the Australian market.”
The TrendWatching workshops and framework will form part of Edge’s Co.Lab brand innovation offering, which launched with a recently with a hackathon for Optus.
Henry Mason, CEO of TrendWatching said, “Trends are new expressions of something that has serviced an existing consumer need, desire or want. Tracking these trends across the world provides insights that brands can tap into and create new value amongst their customers. The trick is to find a way to take these insights and find an actionable way to bring ideas to life.”
Stoddart added, “Globally companies struggle to extract themselves from business as usual to reflect on how consumers are evolving in local markets, let alone keep abreast of global movements. The best way businesses can anticipate the future needs of customers is by looking at the changing behaviours around the world today and create action off those trendns. That’s what we will be delivering with Trendwatching: client specific and industry specific inspiration to innovate.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]