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Reading: Edelman Wins Low-Cost Airline Scoot’s PR
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B&T > Marketing > Edelman Wins Low-Cost Airline Scoot’s PR
Marketing

Edelman Wins Low-Cost Airline Scoot’s PR

Staff Writers
Published on: 24th February 2020 at 11:43 AM
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Edelman Australia has been engaged by Scoot – the low-cost arm of the Singapore Airlines group – as agency of record in Australia, following a competitive selection process in late 2019. The appointment will take effect from February 2019.

Edelman’s remit encompasses retained services including reputation management and media strategy. Edelman will be working closely with Scoot in Australia and Singapore to gain share of voice in the market as one of the key low-cost carriers in Australia offering unparalleled access to Asia, as Scoot continues to expand its global network in Asia and beyond.

Mr Calvin Chan, Scoot’s chief commercial officer commented: “Scoot flies to four points in Australia, including Gold Coast, Melbourne, Perth and Sydney, and over the last eight years have received tremendous support from our customers. We look forward to working with the Edelman team to further engage the Australia market, encouraging them to seek new experiences with Scoot’s growing network. We were impressed with Edelman’s creative thinking and strategic communications approach to our brief and hope to implement an ongoing public relationship strategy as part of our heightened commitment to the Australian market”.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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