DS Automobiles (the high end division of Citroen) has celebrated the launch of its DS 7 Vauban model in an unusual way, via Publicis Marcel.
Rather than driving through soaring vistas at entirely sensible speeds like most car ads, DS placed its CEO, Olivier François, in the car and decided to shoot fireworks at him.
Why? The DS 7 Vauban is the only French premium armoured SUV, apparently. It’s named for the Marquis de Vauban, the famous 17th-century fortress designer—remember that for your next trivia night.
This pyrotechnic performance was created by the teams at Marcel Agency and with production handed by Prodigious.
Marin Troude directed the spot, with the fireworks managed by Joseph and Jacques Couturier—the best pyrotechnics in France, according to Marcel.
CREDITS
DS Automobiles
Chief Executive Officer: Olivier François
Director of Marketing and Communication: Bastien Schupp
Director of Brand Content: Matteo Montibeller
Advertising Campaign Manager: Stéphanie Thienot
Marcel Agency
Presidents: Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux
Executive Creative Director: Gaëtan du Peloux
Creative Director: Clément Séchet
Art Director: Théophile Robaglia
Copywriter: Joseph Rozier
Business Director: Sebastien Jauffret
Associate Director: Fanny Delaunay
Account Director: Laurent Enet
Account Executive: Selena Urban
Head of Strategic Planning: Ghislain Tennesson
Strategic Planner: Maïlys Ducournau
Prodigious
Talents scouting : Robin Giraud
Production
Head of Production: Marc Antoine Riou
Production Director: Yoann Blanc
Producer: Sarah Coutausse
Director: Marin Troude
Director of Photography (DOP): Alexandre Jamin
Post Production
Post Production Coordinators: Roxane Maffre, Frédéric Lubin
Editing: Romain Bertrand
Finalization: Dimitry Alazet
Sound
Sound Producer and Director: Thomas Petitimbert
