Kwiff, the all new innovative mobile-only sports betting app that adds another thrill to sports betting by ‘kwiffing’ or boosting odds, is releasing a fully integrated campaign that describe this feeling – the feeling of being ‘kwiffed’.
The ‘It’s perfectly normal. Until it’s kwiffed’ campaign, created by Droga5 London, comprises three humorous films that celebrate the feeling of winning before you’ve actually won, which truly differentiates kwiff’s offering over other sports betting apps who are all about one thing, shouting loud about bonuses and free bets.
One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that that is the meaning of kwiff.
The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.
David Kolbusz, executive creative director at Droga5, said: “Do you like money? I do. But I have no idea how to get more. A really good way to get more money than you have is to place a bet with kwiff. kwiff is a sports betting app that occasionally gives you better odds than you initially buy into. If you download it now your life will be exponentially better. Also – we made some ads about how it feels to get these better odds. These are them.”
Karl Engström, CEO/Founder at kwiff, said: “For us, as a young company with big ambitions to disrupt a very competitive industry, we knew from the start that we needed to create not only an amazing product experience but also tell our story in a way that cuts through and makes people think. ‘It’s perfectly normal, until its kwiffed!’ truly tells our story about how we offer a product that delivers. But we add a magical twist, when you least expect it we might reward you with an almost abnormal experience of thrill.”
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
Wunderman Thompson Intelligence has this week published “Into the Metaverse”—a new report covering everything brand owners and their agencies need to know about this new paradigm, from what the metaverse is to its meaning for brands. Interest in the metaverse—a term first coined in Neal Stephenson’s 1992 novel Snow Crash, then closely associated with gaming, meaning […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]