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Reading: Praise God, Celine Dion Does Instagram’s Christmas (Or, Possibly Hell If You Hate Celine Dion)
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B&T > Campaigns > Praise God, Celine Dion Does Instagram’s Christmas (Or, Possibly Hell If You Hate Celine Dion)
Campaigns

Praise God, Celine Dion Does Instagram’s Christmas (Or, Possibly Hell If You Hate Celine Dion)

Staff Writers
Published on: 5th December 2019 at 8:56 AM
Staff Writers
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Look, admittedly revered warbler Celine Dion hasn’t had a hit for about three decades, but do we even care? And, like a fine wine, the 51-year-old just seems to garner more cult-like status with age.

Well, the goodly folk at Instagram certainly think so and have wheeled the Canadian out of semi-retirement to star in its 2019 Christmas spot.

The ad, by Mother New York, has Celine belting out her classic 1989 hit It’s All Coming Back To Me Now as she shops for (albeit somewhat gaudy) fashion on her phone.

B&T’s not entirely sure Instagram’s target market would even remember Celine, but at least they could ask their parents.

Anyway, check out the cheesy-as-catchy spot below:

https://youtu.be/YHZECxJLjmQ

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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