DonateLife Encourages Organ Donation In Tinder Campaign Via Make Mate
Organ and Tissue authority DonateLife has released a campaign leading up to Valentine’s Day that asks: who do you want to give your heart away to?
The campaign was engineered by Make Mate in the lead up to Valentine’s Day to encourage young men to sign up as organ donors. Young men are one of the lowest demographics of registered donors.
Billposters and Tinder advertising are being used by the campaign, a first for DonateLife, with the goal of reaching this essential audience.
Amelia Micallef, ex TBWA\Melbourne and Big Red, is the Founder and Creative Director of Make Mate. She is passionate about organ donation awareness after her Dad went through a life-saving liver transplant in 2014.
“After learning about the direct correlation between registration numbers and lives saved, I realised that this was a communication problem, not just a medical one. It has been a personal mission of mine to promote organ donation and was a factor that drove me to start my own agency.”
You can register to be an organ donor here – it only takes one minute.
Latest News
AANA And MMI Release Transparency In Australian Digital Supply Chain Report
On Wednesday 2nd March, AANA hosted a webinar to discuss the findings of their latest report into transparency in the Australian digital supply chain. The report, by the Australian Association of National Advertisers (AANA) and Method Mdeia Intelligence (MMi) is a follow up from PWC/ISBA’s 2020 programmatic study which outlined the challenges of tracking spend […]
Vogue Australia Launches ‘Baby Steps’ Podcast, With Jesinta Franklin And Remy Rippon
Vogue ditching the Prada pumps and the Hermés Birkin bags for shitty nappies and vomit in new baby podcast.
Stan To Reveal Cast Of Ru Paul’s Drag Race Down Under At 2021 Mardi Gras
Stan to reveal local cast of Ru Paul's Drag Race. B&T can't confirm if Fatty, Blocker & The Big Man are in the running.
Research Commissioned By Pantene Finds Only Six Per Cent Of LGBTQI+ People In Australia Play Team Sports
Study finds LGBTQI+ community eschewing team sports. Apparently it has nothing to do with the half-time oranges either.
Monday TV Wrap: True Crime A Winner For Nine
True crime helped Nine to a comfortable win last night. That said, fake marriages also helped.
CHE Proximity Snares Ogilvy’s Gavin McLeod For Chief Creative Officer Role
Gavin McLeod brushing up on the collected works of Edward de Bono before joining CHEP as its new chief creative officer.
Cancer Council NSW Appoints Archibald Williams For CX Strategy
If there's one brand we'd all like to see suffer a sharp decline in customers it's definitely the Cancer Council.
Common Ventures Unveils First Work For Bank Australia
Why not take advantage of historically low interest rates and saddle yourself with enough debt for seven lifetimes.
Are They Listening? Why Targeted Ads Work So Well
Here's an expert piece on targeted ads. And though not explicitly inferred, it sounds like the end of skywriting to us.
Are Media Partners With Australian Geographic & Woolies For Retail Promotion
B&T is an avid reader of Australian Geographic. Well, if truth be told we hide our copy of New Idea in the middle.
JCDecaux Launches OPTIX To Improve The Effectiveness Of Outdoor Creative
When passed out drunk on a big night, B&T staff choose and recommend JCDecaux's assuaging array of street furniture.
Meet Charlie Blacker: Van-Based Photographer And Shutterstock Artist
B&T'd love to be a van-based photographer, sadly we're claustrophobic, suffer car sickness & are bad backseat drivers.
Jim Beam Debuts Global Marketing Campaign ‘Always Welcome’ In Australia, Via adam&eveNYC
Jim Beam debuts global marketing campaign 'always welcome'. B&T assumes that's not referring to the hangovers.
The Hallway Snares CHEP’s Iain MacMillan As Its Melbourne Creative Director
Can't keep up with all the ECD movements at the moment? Well, let B&T add to your boggled mind with this.
“Neo-Nazi Attack!” Channel Nine Security Guard Caught In Terrifying Fight With White Supremacist
Much like quinoa, Bundy & Coke and MAFs brides, where there's white supremacists you'll invariably find trouble.
Study Finds Motive Trumps Incentive Advertising In Persuading Consumers
Do you make ads? Then you need to read this. Even better it never refers to the marketing funnel or the omnichannel.
Initiative Perth Announces New Hires, Including Steve Hare And Briana Wells
Here's confirmation that B&T doesn't ignore our Perth readers. However, we'll continue to ignore our Tasmanian readers.
Is Your Customer Lost? Why Gaps In Your Customer Journey Could Be Costing You More Than You Think
This deep dive exposé asks "is your customer lost"? Or, are they merely taking the scenic route via your competitors.
Industry Vets Andy DiLallo & Steve Jackson Launch Creative Agency Milk & Honey United
Adland vets Andy DiLallo & Steve Jackson are launching their own agency B&T believes they'll rue not calling Lalloson.
ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
Surely a better tagline for ING would be "we were one of the few banks not named in the Banking Royal Commission".
SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
Did the January numbers have your head of accounts slugging from a concealed silver flask? Data says you weren't alone.
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]
Global Virtual Communications Consultancy fluid Expands Reach In Australia
Virtual consultancy fluid expands its reach into Australia with Brian Shrowder joining global collective of senior communications consultants
WE Communications Australia Announce New Leadership Roles
WE Communications announces new leadership roles & then communicate it superbly via this expertly penned press release.
Nimble Moves Away From The Bunny Suit In New Work Via Cyclone Creative Agency And Monster & Bear
Payday lenders are the modern equivalent of hocking a car stereo at Cash Converters.
Val Morgan Digital And TheFork Launch Thrillist Serves
Here's some foodie news for the gourmands out there. But that's not to suggest anyone can't sink their teeth into it.
JOY Appoints Phil Watson And Katie Chandler To Leadership Team
JOY appoints Phil Watson & Katie Chandler to leadership team, as headless interloper interrupts accompanying press pic.
Anathea Ruys Named CEO Of UM Australia
B&T has corrected this article and would like to confirm that André Rieu has NOT been named UM's new CEO.
