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Reading: DonateLife Encourages Organ Donation In Tinder Campaign Via Make Mate
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B&T > Advertising > DonateLife Encourages Organ Donation In Tinder Campaign Via Make Mate
Advertising

DonateLife Encourages Organ Donation In Tinder Campaign Via Make Mate

Staff Writers
Published on: 10th February 2021 at 3:49 PM
Edited by Staff Writers
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Organ and Tissue authority DonateLife has released a campaign leading up to Valentine’s Day that asks: who do you want to give your heart away to?

The campaign was engineered by Make Mate in the lead up to Valentine’s Day to encourage young men to sign up as organ donors. Young men are one of the lowest demographics of registered donors.

Billposters and Tinder advertising are being used by the campaign, a first for DonateLife, with the goal of reaching this essential audience.

Amelia Micallef, ex TBWA\Melbourne and Big Red, is the Founder and Creative Director of Make Mate. She is passionate about organ donation awareness after her Dad went through a life-saving liver transplant in 2014.

“After learning about the direct correlation between registration numbers and lives saved, I realised that this was a communication problem, not just a medical one. It has been a personal mission of mine to promote organ donation and was a factor that drove me to start my own agency.”

You can register to be an organ donor here – it only takes one minute.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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