Discovery Parks, has launched its latest national brand campaign, “Do It All” via Howatson+Company.
From jumping pillows to splash parks and outback glamping to beachside sites, the campaign celebrates authentic Aussie holiday experiences and showcases the variety and endless fun available at Discovery Parks.
Set against the backdrop of Xavier Rudd’s iconic, soulful hit ‘Follow the Sun’, the campaign’s unique creative approach utilises real customers to capture authentic, unfiltered moments of connection between friends and family.
Discovery Parks Chief Marketing Officer Lahnee White said this approach was aimed at delivering a campaign that fostered a strong emotional connection with its audience. “Staying true to our DNA of authentic Australian holidays, we wanted to showcase the real moments and memories that are being made by our Discovery Parks customers every day,” Lahnee said.
“Through the candid lens of our customers, the campaign provides a glimpse of real people enjoying genuine and memorable holiday experiences. It’s like seeing the best photos and videos from friends who’ve just returned from a great trip – genuine and memorable”.
“Combining these authentic visuals with the emotional pull of ‘Follow the Sun’, we’re sharing the feeling of a holiday with loved ones and encouraging people to experience it for themselves”.
Chris Howatson, founder and chief executive officer at Howatson+Company, added that it’s been an absolute pleasure continuing our partnership with Discovery Parks Australia to help bring their vision of authentic genuine holiday experiences to life. Together, we’re not just promoting great holiday destinations — we’re inspiring and reinforcing that there is a real breadth of endless fun available at Discovery Parks.
“Do It All” has rolled out across digital, social, radio, and in-park channels, celebrating the endless experiences offered by Discovery Parks and reinforcing its place as Australia’s go-to holiday destination.
