Directory Business Sensis Announces Rebrand To Thryv After US Acquisition

Directory Business Sensis Announces Rebrand To Thryv After US Acquisition
B&T Magazine
Edited by B&T Magazine



Digital marketing and directory services company Sensis, one of Australia’s oldest continuous companies, has changed its name to Thryv Australia following its acquisition by Thryv, Inc. 

U.S. NASDAQ-listed Thryv (NASDAQ: THRY) is one of America’s top-rated software companies serving the needs of small to medium and large multi-location businesses. The rebrand coincides with the launch of the Thryv software in Australia. 

Thryv Australia will continue to serve its more than 100,000 business and government customers through its iconic Yellow and White Pages brands whilst investing significant resources into the launch and scaling of its Thryv SaaS. 

“Since March, our teams in Australia and the U.S. have been working around the clock to bring the Thryv software solution to market,” said John Allan, Thryv, CEO Australia. 

“What makes Thryv unique is not only is it a class-leading digital product, but it’s unwavering commitment to help businesses use digital software to improve service to their customers. It’s this ethos we want to reflect in our new brand, Thryv.” 

Allan said the change in corporate identity from Sensis to Thryv is a natural step in the company’s 141-year history “as we look to grow our software company in addition to our marketing services business.” 

Parts of Sensis date back to 1880 when the first Australian telephone exchange and directory was launched as the White Pages. The Yellow Pages was launched in 1975 with both Yellow and White Pages going online in 1994 in a world first for directories. 

Thryv’s flagship SaaS all-in-one business management product enables businesses to easily accept appointments, build and manage customer lists, email and text customers, send reminders and notifications, deliver estimates and invoices, accept contactless payments, and generate online ratings and reviews. 

Ryan Cantor, Thryv’s vice president of product & marketing, said from the U.S. the products were tailored for Australian businesses to integrate into platforms such as MYOB and Xero. 

“We are pleased to welcome Australian small businesses to the Thryv platform,” said Cantor.

“Our end-to-end client experience software helps small businesses grow. With Thryv, small businesses can centralize their day-to-day activities through one elegant, easy-to-use dashboard.  

“Thryv helps these businesses modernize their workflows, such as payments, Google My Business, appointment scheduling, communication, marketing and more, while ensuring they put their customers at the centre of their of everything they do.” 




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