Youth Fashion Brand Diesel Turns Return Policy Into Super Cool New Campaign
Italian youth fashion label Diesel is back with its latest campaign, turning the banality of a store’s return policy into a rockin’ TVC that hums like a super cool music video.
Called “Enjoy Before Returning”, the spot is the work of the label’s incumbent creative Publicis Italy.
According to Diesel, the ad’s based on a new dilemma faced by fashion retailers called “wardrobing” where a customer buys a garment, wears it and then returns it when they’re done.
The campaign’s photographs and videos have been shot and directed by photographer Angelo Pennetta and feature the brand’s new autumn collection that call include the common theme of “wearing the tag out”. Check out the super cool spot below:
CREDITS
Creative Agency: Publicis Italia
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
General Manager: Daniela Di Maio
Creative Director: Thiago Cruz
Creative Director: Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Copywriter: Sébastien Rouvière
Art Director: Andrea Sarcullo
Digital Account Director: Ilaria Castiglioni
Account Director: Filippo D’Andrea
Account Executive: Mirko De Martini
Senior Strategic Planner: Monica Radulescu
Social Media Manager: Doina Tatu
Head of TV Production: Francesca Zazzera
TV Producer: Erica Lora Lamia
Art Buyer: Caterina Collesano, Marcella Garutti
Film Credits
Director: Similar But Different
Production company: Smuggler
Executive Producers: Fergus Brown and Chris Barrett
Producer: Javier Alejandro
DOP: Kaname Onoyama
Stylist: Luci Ellis
Music Production: Sizzer
Photography & Product Videos Credits
Photographer/Director: Angelo Pennetta
Production Company: Art Partner
DP: Errol Rainey
Stylist: Julia Sarr-Jamois
Casting: Julia Lange
Make-up: Lotten Holmqvist
Hair: Syd Hayes
Nails: Anatole Rainey
Set Design: Alice Kirkpatrick
Choreographer: Ryan Chappell
Still Life Credits
Photographer: Roberto Badin @1806 Agency
Production Company: 1806 Agency
Post Production: Diego Speroni @1806 Agency
Set Designer: Martina Lucatelli
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