Youth Fashion Brand Diesel Turns Return Policy Into Super Cool New Campaign

Youth Fashion Brand Diesel Turns Return Policy Into Super Cool New Campaign
SHARE
THIS



Italian youth fashion label Diesel is back with its latest campaign, turning the banality of a store’s return policy into a rockin’ TVC that hums like a super cool music video.

Called “Enjoy Before Returning”, the spot is the work of the label’s incumbent creative Publicis Italy.

According to Diesel, the ad’s based on a new dilemma faced by fashion retailers called “wardrobing” where a customer buys a garment, wears it and then returns it when they’re done.

The campaign’s photographs and videos have been shot and directed by photographer Angelo Pennetta and feature the brand’s new autumn collection that call include the common theme of “wearing the tag out”. Check out the super cool spot below:

CREDITS

Creative Agency: Publicis Italia

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Creative Director: Thiago Cruz

Creative Director: Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Copywriter: Sébastien Rouvière

Art Director: Andrea Sarcullo

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Account Executive: Mirko De Martini

Senior Strategic Planner: Monica Radulescu

Social Media Manager: Doina Tatu

Head of TV Production: Francesca Zazzera

TV Producer: Erica Lora Lamia

Art Buyer: Caterina Collesano, Marcella Garutti

Film Credits

Director: Similar But Different

Production company: Smuggler

Executive Producers: Fergus Brown and Chris Barrett

Producer: Javier Alejandro

DOP: Kaname Onoyama

Stylist: Luci Ellis

Music Production: Sizzer

Photography & Product Videos Credits

Photographer/Director: Angelo Pennetta

Production Company: Art Partner

DP: Errol Rainey

Stylist: Julia Sarr-Jamois

Casting: Julia Lange

Make-up: Lotten Holmqvist

Hair: Syd Hayes

Nails: Anatole Rainey

Set Design: Alice Kirkpatrick

Choreographer: Ryan Chappell

Still Life Credits

Photographer: Roberto Badin @1806 Agency

Production Company: 1806 Agency

Post Production: Diego Speroni @1806 Agency

Set Designer: Martina Lucatelli

Please login with linkedin to comment

Ad campaigns Diesel

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]