Italian youth fashion label Diesel is back with its latest campaign, turning the banality of a store’s return policy into a rockin’ TVC that hums like a super cool music video.

Called “Enjoy Before Returning”, the spot is the work of the label’s incumbent creative Publicis Italy.

According to Diesel, the ad’s based on a new dilemma faced by fashion retailers called “wardrobing” where a customer buys a garment, wears it and then returns it when they’re done.

The campaign’s photographs and videos have been shot and directed by photographer Angelo Pennetta and feature the brand’s new autumn collection that call include the common theme of “wearing the tag out”. Check out the super cool spot below:

CREDITS

Creative Agency: Publicis Italia

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Creative Director: Thiago Cruz

Creative Director: Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Copywriter: Sébastien Rouvière

Art Director: Andrea Sarcullo

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Account Executive: Mirko De Martini

Senior Strategic Planner: Monica Radulescu

Social Media Manager: Doina Tatu

Head of TV Production: Francesca Zazzera

TV Producer: Erica Lora Lamia

Art Buyer: Caterina Collesano, Marcella Garutti

Film Credits

Director: Similar But Different

Production company: Smuggler

Executive Producers: Fergus Brown and Chris Barrett

Producer: Javier Alejandro

DOP: Kaname Onoyama

Stylist: Luci Ellis

Music Production: Sizzer

Photography & Product Videos Credits

Photographer/Director: Angelo Pennetta

Production Company: Art Partner

DP: Errol Rainey

Stylist: Julia Sarr-Jamois

Casting: Julia Lange

Make-up: Lotten Holmqvist

Hair: Syd Hayes

Nails: Anatole Rainey

Set Design: Alice Kirkpatrick

Choreographer: Ryan Chappell

Still Life Credits

Photographer: Roberto Badin @1806 Agency

Production Company: 1806 Agency

Post Production: Diego Speroni @1806 Agency

Set Designer: Martina Lucatelli