“You Deserve To Know” – SMH & The Age Launches New Campaign

“You Deserve To Know” – SMH & The Age Launches New Campaign
SHARE
THIS



The Sydney Morning Herald and The Age have unveiled a new brand and subscriber marketing campaign showcasing their breaking-news and agenda-setting journalism.

“You Deserve to Know” is a campaign that builds on their “Independent Always” ethos by highlighting cases of public-interest journalism where the Herald and The Age have led debate.

Issues covered include banking misconduct that resulted in the Hayne Royal Commission, mistreatment of elderly residents that led to the Aged Care Royal Commission, the Informer 3838 scandal that has led to this year’s Royal Commission into the Victoria Police, and reporting on Eddie Obeid that prompted an ICAC investigation and his subsequent imprisonment.

Nine’s managing director of publishing Chris Janz said: “The Sydney Morning Herald and The Age have broken countless important stories that have not only shaped the news agenda but created wider discussion and directly led to change.

“We are proud of what The Sydney Morning Herald and The Age have achieved and will continue to achieve, and think it’s important to highlight the value to readers and society that comes from the pursuit of the truth.

“‘Independent Always’ is part of the DNA of The Sydney Morning Herald and The Age. This new campaign is about demonstrating to our subscribers and readers what that philosophy looks like in practice”.

“You Deserve To Know” will run across print, digital display, outdoor, broadcast video on demand and social media, with the campaign pointing to a hub that highlights The Sydney Morning Herald and The Age’s public-interest journalism and gives audiences an insight into the processes behind the important stories they already know and the impact they’ve had.

The Sydney Morning Herald and The Age group executive editor James Chessell, said:”The Herald and The Age have a highly engaged, loyal audience and ‘You Deserve To Know’ is about connecting them further with our journalism and what happens as a consequence of the news-breaking the editorial team does daily.

“‘You Deserve To Know’ is the perfect platform for us to speak and connect with our readers at every part of the subscription journey, and to remind them that our journalism is for them”.

The campaign was created by the WiTH Collective, linked by Isobar in partnership with The Sydney Morning Herald and The Age subscription team.

Digital agency Slik brought the campaign to life on digital display and social channels.

The “You Deserve To Know” campaign sees the blue and red colour palette associated with The Sydney Morning Herald and The Age made more bold and striking to reflect the strong impact of their journalism.

 

 

Please login with linkedin to comment

News smh

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]