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B&T > Marketing > dentsu Italy Celebrates Pride With Integrated Campaign Featuring 10 Clients
Marketing

dentsu Italy Celebrates Pride With Integrated Campaign Featuring 10 Clients

Staff Writers
Published on: 19th July 2021 at 9:00 AM
Edited by Staff Writers
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Dentsu Italy and ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrated Pride with an advertising campaign launched on newspapers and out of home.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each client is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign was hosted in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

To make even more of a statement, it has also been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between the government and the Vatican.

Stefano Morelli, chief creative officer of Dentsu, said, “we are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. The fact that large companies that share the market attentions on a daily basis are now sharing the same space is a very strong signal.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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