dentsu Italy Celebrates Pride With Integrated Campaign Featuring 10 Clients

dentsu Italy Celebrates Pride With Integrated Campaign Featuring 10 Clients
B&T Magazine
Edited by B&T Magazine



Dentsu Italy and ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrated Pride with an advertising campaign launched on newspapers and out of home.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each client is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign was hosted in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

To make even more of a statement, it has also been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between the government and the Vatican.

Stefano Morelli, chief creative officer of Dentsu, said, “we are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. The fact that large companies that share the market attentions on a daily basis are now sharing the same space is a very strong signal.”




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