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Reading: Deliveroo Drivers To Be Trained To Spot Signs Of Child Abuse And Neglect
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B&T > Marketing > Deliveroo Drivers To Be Trained To Spot Signs Of Child Abuse And Neglect
Marketing

Deliveroo Drivers To Be Trained To Spot Signs Of Child Abuse And Neglect

Staff Writers
Published on: 3rd July 2020 at 10:19 AM
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Hundreds of Deliveroo drivers in the UK will be trained to spot signs of child abuse, neglect, and youth at risk.

The move from the National Society for the Prevention of Cruelty to Children (NSPCC) follows recent action taken by a Deliveroo rider who contacted the NSPCC after becoming concerned about a child’s wellbeing during a delivery. Action was subsequently taken.

The NSPCC will provide training for drivers and riders to help them recognise children at risk, which may have intensified during COVID-19 lockdown.

According to the NSPCC, risk to children has the potential to increase during the pandemic due to an increase in stress among caregivers, increased online abuse and a reduction in normal protective services.

NSPCC chief executive Peter Wanless said: “It is essential that we all play our role in helping to keep children and young people safe.

“Riders and other workers visiting people’s home during the pandemic have the unique opportunity to see or hear things that others may not.

“Therefore, it is important that they feel confident in knowing what to do if they are concerned about a child.

“It’s fantastic of Deliveroo to take this positive step with us – together we believe everyone can play a part in keeping children safe.”

Deliveroo CEO Will Shu said: “We are so proud of the vital role Deliveroo riders are carrying out during the Covid-19 crisis.

“As key workers, riders are at the heart of local communities and will be able to play an important role to help keep children safe.”

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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