McCafé has unveiled the Australiano – apparently Australia’s new national coffee conceived and launched by DDB Sydney.
Americans have the Americano, and now, Australians have the Australiano, a new signature coffee designed to treat resident coffee aficionados to a flavour combination of native Australian wattleseed, chai and McCafé’s locally roasted coffee beans.
Launching today for a limited time only, the Australiano can be served hot or iced.
McDonald’s group brand manager Lancy Huynh said: “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own. As a champion for Aussie coffee culture, McCafé wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”
DDB Sydney executive creative director Matt Chandler said: “Like most Aussies, my day doesn’t get out of first gear until I’ve had my morning coffee. It’s awesome to be able to create one that the entire nation can get around.”
The campaign includes TV, out-of-home, radio, digital, and social roll outs, in addition to a sampling truck that will tour the nation, developed by the OMD Australia team.
DDB Sydney launched McCafé’s Coffee Fit For An Aussie brand platform last year – an articulation and celebration of our country’s passion for truly great coffee.
McCafé is a true Aussie success story, having first launched in the laneways of Melbourne back in 1993. Today, McCafé serves up more than 300 million cups of barista-made coffee and hot drinks in a year and one in every four cups of coffee sold in Australia is from a McCafé.
