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Reading: DDB Sydney Launches The Australiano Coffee For McCafé
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B&T > Campaigns > DDB Sydney Launches The Australiano Coffee For McCafé
Campaigns

DDB Sydney Launches The Australiano Coffee For McCafé

Staff Writers
Published on: 25th May 2022 at 10:26 AM
Staff Writers
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McCafé has unveiled the Australiano – apparently Australia’s new national coffee conceived and launched by DDB Sydney.

Americans have the Americano, and now, Australians have the Australiano, a new signature coffee designed to treat resident coffee aficionados to a flavour combination of native Australian wattleseed, chai and McCafé’s locally roasted coffee beans.

Launching today for a limited time only, the Australiano can be served hot or iced.

McDonald’s group brand manager Lancy Huynh said: “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own. As a champion for Aussie coffee culture, McCafé wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”

DDB Sydney executive creative director Matt Chandler said: “Like most Aussies, my day doesn’t get out of first gear until I’ve had my morning coffee. It’s awesome to be able to create one that the entire nation can get around.”

The campaign includes TV, out-of-home, radio, digital, and social roll outs, in addition to a sampling truck that will tour the nation, developed by the OMD Australia team.

DDB Sydney launched McCafé’s Coffee Fit For An Aussie brand platform last year – an articulation and celebration of our country’s passion for truly great coffee.

McCafé is a true Aussie success story, having first launched in the laneways of Melbourne back in 1993. Today, McCafé serves up more than 300 million cups of barista-made coffee and hot drinks in a year and one in every four cups of coffee sold in Australia is from a McCafé.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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