Day-Night Test Proves Rating Winner For Nine & Cricket Australia

Day-Night Test Proves Rating Winner For Nine & Cricket Australia
SHARE
THIS



The first-ever day-night Test that just finished in Adelaide overnight has proven a winner for fans and TV ratings.

The much-maligned Kiwis managed to make a right fist of the game and it finished in dramatic circumstances last night (albeit in just three days).

Broadcaster Nine will be crowing about the result with 1,670,000 metro viewers tuning in to last night’s session according to OzTam figures.

In even better news for Cricket Australia and Nine, the three days were played to nearly sell-out crowds (120,000 people) – a marked improvement on the first two Tests that got crowd totals of 55,000 over the five days in Brisbane and 40,000 over the five days in Perth.

However, what this means for the game itself and the day-night concept remains to be seen. The low scores in the Adelaide Test – both teams barely managed to get passed 200 – wouldn’t have endeared the concept to players while Nine and its sponsors would’ve hardly been happy with the game finishing within the three-days.

It is believed the new pink ball and players adjusting to the evening conditions meant the match was stacked in the bowlers’ favour and prejudiced teams batting at night.

There had been reports that players themselves were none to thrilled about the concept and agreed to the Adelaide Test reluctantly.

However, many advocates of the game have come out in favour of the concept saying it is the only thing that can save Test cricket. Former captain Steve Waugh recently telling B&T that interest in Tests is waning the cricketing world over bar Australian and England.

“I think Test cricket at night will be great and the big picture is that Test cricket is dying in a lot of other countries. If we don’t do something to rejuvenate it then we may not have Test cricket. Sure, it’s still strong in Australia and England but other countries aren’t watching it. You can’t just sit back and watch it die and not do anything about it, and it’s great that Australia has taken a lead with this,” Waugh said.

As yet, there are no immediate plans for more day-night Tests with the upcoming series against the West Indies (with games in Hobart, Melbourne and Sydney) all slated as daytime only affairs.

 

Please login with linkedin to comment

2015 Schedule Advertising Standards Bureau Failure

Latest News

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win
  • Marketing

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win

Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]

Connect Agency Launches Micro Influencer Booking Agency
  • Advertising

Connect Agency Launches Micro Influencer Booking Agency

The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]

Processed with VSCO with  preset
  • Marketing

Bernard Wilson To Lead Cashrewards

Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR
  • Media

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR

As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media.  She […]

Bean Body Launches ‘Be Any Body’ Campaign
  • Campaigns

Bean Body Launches ‘Be Any Body’ Campaign

Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market
  • Media

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market

A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]

Courier holding package and tablet while male customer is signing receipt for his home delivery parcel.
  • Technology

Medallia Partners With Adobe To Deliver Complete View Of Customer Experience Journey

Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process
  • Media

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process

“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]

New Leader Boosts oOh!’s Queensland Sales Team
  • Media

New Leader Boosts oOh!’s Queensland Sales Team

oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness
  • Media

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness

New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]

Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger
  • Technology

Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger

Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]

Binge On The Lookout For ‘Official Bingers’ To Review Titles
  • Media

Binge On The Lookout For ‘Official Bingers’ To Review Titles

Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]