Day-Night Test Proves Rating Winner For Nine & Cricket Australia

Day-Night Test Proves Rating Winner For Nine & Cricket Australia

The first-ever day-night Test that just finished in Adelaide overnight has proven a winner for fans and TV ratings.

The much-maligned Kiwis managed to make a right fist of the game and it finished in dramatic circumstances last night (albeit in just three days).

Broadcaster Nine will be crowing about the result with 1,670,000 metro viewers tuning in to last night’s session according to OzTam figures.

In even better news for Cricket Australia and Nine, the three days were played to nearly sell-out crowds (120,000 people) – a marked improvement on the first two Tests that got crowd totals of 55,000 over the five days in Brisbane and 40,000 over the five days in Perth.

However, what this means for the game itself and the day-night concept remains to be seen. The low scores in the Adelaide Test – both teams barely managed to get passed 200 – wouldn’t have endeared the concept to players while Nine and its sponsors would’ve hardly been happy with the game finishing within the three-days.

It is believed the new pink ball and players adjusting to the evening conditions meant the match was stacked in the bowlers’ favour and prejudiced teams batting at night.

There had been reports that players themselves were none to thrilled about the concept and agreed to the Adelaide Test reluctantly.

However, many advocates of the game have come out in favour of the concept saying it is the only thing that can save Test cricket. Former captain Steve Waugh recently telling B&T that interest in Tests is waning the cricketing world over bar Australian and England.

“I think Test cricket at night will be great and the big picture is that Test cricket is dying in a lot of other countries. If we don’t do something to rejuvenate it then we may not have Test cricket. Sure, it’s still strong in Australia and England but other countries aren’t watching it. You can’t just sit back and watch it die and not do anything about it, and it’s great that Australia has taken a lead with this,” Waugh said.

As yet, there are no immediate plans for more day-night Tests with the upcoming series against the West Indies (with games in Hobart, Melbourne and Sydney) all slated as daytime only affairs.

 




Please login with linkedin to comment

2015 Schedule Advertising Standards Bureau Failure

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]