Crumbs Aside, Big Mac Cartons The Star Of New Macca’s Campaign

Crumbs Aside, Big Mac Cartons The Star Of New Macca’s Campaign

McDonald’s in France has always liked its print ad campaigns with a minimalist approach. A few years back it featured zoomed-in close-ups of the burgers sans any words of logo. Then in 2014 it tuned the images into cartoons for a similar campaign.

Fast-forward to 2017 and the burger giant’s long-standing agency, TBWA Paris, has unveiled its newest iteration – simple cartoons of empty McDonald’s wrapping and cartons.

Yep, it’s just simple cartoons of a Big Mac, fries and nuggets cartons with the odd crumb; no catchy slogan and no arches logo either. Clearly, TBWA reckon Macca’s menu items are so well known they need very little marketing indeed. Check out the work below:

Big-MacNuggetsFrenchfries

 




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