B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • B&T Women in Media
  • WPP
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • DDB
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Creative Agency 72andSunny Launches ‘72 Voices’ Report On Modern Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Creative Agency 72andSunny Launches ‘72 Voices’ Report On Modern Australia
Advertising

Creative Agency 72andSunny Launches ‘72 Voices’ Report On Modern Australia

Staff Writers
Published on: 15th January 2018 at 3:58 PM
Staff Writers
Share
3 Min Read
SHARE

Relatively new-to-Australia creative agency 72andSunny has unveiled an unbiased report it has devised as a temperature of modern Australia, and to and start better conversations about where we are and where we want to be in the future.

The 72 Voices report includes the perspectives of 72 cultural makers, shapers and commentators from across Australia and spanning diverse geographies, ages, ethnicities, interests and industries.

The report reveals the mood of the nation, our biggest fears and what we’re most excited about for the future of Australia.

Interviewees include: Amrita Hepi, a Bundjulung and Ngapuhi woman, as well as a dancer, choreographer and activist; author and journalist Caroline Overington; Dr. Dharmica Mistry, scientist and co-founder of biotech company BCAL Diagnostics; DyspOra (Gabriel Akon), sonic activist and founder of independent hip-hop label Playback 808; artist and designer Frida Las Vegas; Kat Dopper, founder and director of Heaps Gay; Luke Pearson, Gamilaroi man founder of IndigenousX; Murray Bell, creative chairman of Semi Permanent;  director, cinematographer and editor Stefan Hunt; Stephanie Lorenzo, founder of Project Futures; inventor, social entrepreneur and educational pioneer Taj Pabari; and Tim Fung, founder and CEO of Airtasker.

The 72 Voices book designed by internationally-renowned graphic designer David Carson captures key themes, comments, and opinions taken from the 72 in-depth interviews, as well as inspiring photography of some of those interviewed by Sam Wright.

The book is available free online here.

Mollie Hill, director of strategy at 72andSunny, said it’s been a humbling experience to talk to such a diverse group of inspiring people who are shaping and making modern Australia today.

“The design from [the] globally renowned David Carson has brought the stories to life and transformed the research project into a book that we hope stimulates a conversation and help others who want to know a little bit more about modern Australia today,” she said.

Chris Kay, partner and managing director at 72andSunny for the Asia-Pacific region, added: Being new in the country, we wanted to land, listen and learn, so speaking to this breadth of pretty inspiring people hopefully helps us understand the temperature of modern Australia a little bit better.

“Once we started seeing the depth and awesomeness in some of the responses, we thought this was way too interesting to keep to ourselves, so in the spirit of being an open and optimistic company, we thought we should share these conversations beyond our walls.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 72andSunny
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

AON Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
TV Ratings (1/7/25): Wimbledon Serves Up Quite The Audience
02/07/2025
Qantas Hit By Major Cyber Attack At Call Centre
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?