The company has launched it’s new collection of limited edition “Sleep Exchange” range of PJ’s which feature popular artists such as Slash, Amy Shark and the Foo Fighters, with 100 per cent of the proceeds going towards Sony’s “You Can Stay” program.
Cotton On Australia and the Sony Foundation have teamed up to help young people in need, with the release of a new series of pyjamas. All income from sales will go to the support of the “You Can Stay” program that helps young cancer patients living in rural areas and their families pay for their living and travelling expenses as most of them need to go to the big cities quite often in order to receive treatment.
Thanks to the “You Can Stay” program, many of these young patients who require medical care are also able to maintain the emotional care of their close family members during this time of need, as without the assistance of initiatives such as these, they would need to go through their difficult times alone.
Since July 2020, the ‘You Can Stay’ program has supported more than 120 patients with over 8,750 nights of accommodation. The average stay is over 70 nights at a cost of over $10,000 per patient, an impossible fee for any young person or family.
Sony Foundation has partnered with Foo Fighters, Slash and Amy Shark to help beat cancer in your sleep.
Get the Sony Foundation x Cotton:On PJs and 100% of proceeds will provide accommodation for regional youth cancer patients ❤️ https://t.co/n2opJ92rvA pic.twitter.com/kOexMQES21
— PlayStationAU (@PlayStationAU) March 23, 2022
“Having the You Can Stay program was a lifesaver in our relocation process. It allowed my family and I to have a stable and secure place to live in while I completed radiation. Receiving cancer treatment is difficult as it is, having a foundation that can assist in taking away some of that financial burden and stress is something my family and I will always be grateful for,” said Teya a youth ambassador for Sleep Exchange.
These new PJs will be decorated with animated portraits of popular real-life artists who have also collaborated in the effort, such as the Foo Fighters, Amy Shark and Slash.
“I’ve heard stories from some of the young people who have to travel long distances to access their cancer treatment, but one story in particular really touched me because the young girl said she would listen to my song “C’mon” on repeat and it really got her through. I’ve always believed in the ability of music to get you through tough times, and now I hope these PJs can do the same. I hope all the Sharks out there get behind and support,” said Amy Shark.
