Cotton On Body & Tourism NT Launch Influencer Campaign To Promote Australia
Some of the Northern Territory’s most picturesque landscapes will feature in Cotton On Body’s 2019 summer swimwear launch as part of a collaboration with the Australian retailer and Tourism NT.
Inspired by the beauty of our own backyard, the range will be photographed throughout key destinations within the Northern Territory’s Top End, showcasing the regions natural swimming holes, free-flowing waterfalls, and tropical landscapes.
“This year we wanted to feature an iconic Australian region to celebrate our Aussie heritage, our swim collection was inspired by the colours of our beautiful country so we just couldn’t look past the Northern Territory for its unique swimming destinations,” said Georgina Hood, Cotton On Body’s global PR manager.
To launch the collaboration, Tourism NT and Cotton On Body will this week take a group of six influencers, boasting more than 422,000 Instagram followers collectively, on a trip of-a-lifetime across the Northern Territory’s Top End. Along the way they’ll be photographed wearing the swimwear range at various iconic swimming locations in the region, promoting the product and the destination to their wide reaching audiences.
Tourism NT Executive general manager marketing Tony Quarmby said that the collaboration will truly highlight the NT’s unique difference for swimming in Australia.
“From Darwin’s Mindil Beach Resort, to the crystal clear waters of Mataranka’s Bitter Springs, Litchfield National Park, and everywhere in between, our partnership with Cotton On Body will show the range of world class and unique swimming options across the Top End,” he said.
“Forget the beach and the local swimming pool. The Northern Territory has some of the best natural swimming spots in the country including remarkable waterholes and hot springs.”
As part of the collaboration, Tourism NT and Cotton On Body will launch a competition from Monday 7 October, 2019 giving one lucky person the chance to win a holiday for two to the Top End.
Entrants will be directed to www.cottonon.com.au to enter, where they will need to write in 25 words or less ‘why they want to explore our Aussie backyard’. The winning holiday to the NT will replicate the influencer’s Top End itinerary.
Both organisations will promote the swimwear range and competition across their social media channels, website and eDMs, driving interest in Cotton On Body and the Northern Territory.
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