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B&T > Advertising > Cool Bus Ad Has Tanks Roaming The Streets
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Cool Bus Ad Has Tanks Roaming The Streets

Staff Writers
Published on: 19th July 2017 at 11:02 AM
Staff Writers
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A clever out-of-home campaign by Amnesty International has turned a Copenhagen bus into war-torn Aleppo!

The wrap around on the city bus comes with the tag “This is everyday life in Aleppo” and is designed to show people in the Danish city the ravages of war and to have sympathy for Syrian refugees.

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The ad was designed by agency Robert/Boisen & Like-minded.

Commenting on the ad, Amnesty’s Claus Juul said: “Everyone has the right to safety – also refugees. It can be difficult to imagine what it is like to be human in a city, where one daily fears for one’s own and loved ones lives.

“Therefore, we have brought the everyday life of Aleppo to Copenhagen’s summer cityscape, so we, Danes, have the opportunity to face Syria’s brutal conflict.”

 

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TAGGED: Advertising Standards Bureau, Cuts, fast co create
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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