ConversionWorks And Datalicious Korea To Merge With MightyHive
S4 Capital has merged its programmatic media practice MightyHive with two companies to build on its existing analytics capabilities.
ConversionWorks, a digital analytics, biddable media and data science company in London, and Datalicious Korea, a South Korea-based data and analytics consultancy.
Under the terms of the agreement, ConversionWorks and Datalicious Korea will be integrated into and rebranded MightyHive as part of S4Capital.
ConversionWorks is an award-winning digital analytics, biddable media and data science consultancy.
With founder and managing director Russell Sutton at the helm, ConversionWorks partners with companies such as Boots, Diageo, Schuh, giffgaff and Wiggle to help them gather first-party data, curate audiences, predict behaviours and target them with focused creative with the goal of driving increased conversions.
The company was recognized as Analytics Agency of the Year 2018 by The Drum.
Datalicious Korea is a Google Analytics premium reseller and Google Analytics Certified Partner in South Korea.
Founder and CEO of Datalicious Korea, Sun-Young Kim is a recognized expert in analytics, social media return on investment (ROI) measurement and social customer relationship management (CRM), and the author of “Social Analysis.”
The company’s current clients include Samsung, Adidas Korea, and Lotte Members.
According to The CMO Survey in August 2019, only 40 per cent of marketers today have the quantitative tools to demonstrate marketing’s impact on company performance, and over the next three years, CMOs expect to grow their investments in marketing analytics by 61 per cent.
By combining forces with ConversionWorks and Datalicious Korea, MightyHive has the capability to fill the digital measurement and analytics gap for marketers around the world with its presence in 15 countries and 21 cities.
S4Capital executive chairman, Sir Martin Sorrell (featured image) and chief growth officer, Scott Spirit said: “We are delighted to welcome both Russell and Sun-Young and their colleagues to S4Capital.
“Data and Analytics are at the heart of our new age/new era model and we look forward to working with our clients in Europe and Asia Pacific as they invest in deeper first party data driven content and programmatic capabilities.”
MightyHive founder and CEO said Pete Kim: “First-party data is part of the S4Capital ‘holy trinity’ and these mergers support our strategic vision of creating the leading digital-only, new era marketing services firm.
“Marketing analytics expertise is a key part of marketers’ foundational toolkit and critical to execute more agile and personalized campaigns.
“The teams at ConversionWorks and Datalicious Korea and their stellar reputations in the respective regions naturally complement MightyHive’s global consulting services as we continue to expand and prosper worldwide.”
Sutton said: “Marketers need experts to help them adapt to new analytics standards, to remain compliant and to gain valuable insights required to grow their business, specifically in the European market where data privacy regulation and technology changes have further complicated the process.
“Our existing analytics practices and consulting offerings will increase the depth of MightyHive’s analytics services.
“The ability to offer MightyHive’s entire suite of media consultancy services is an exciting move for ConversionWorks and our clients.”
Datalicious Korea founder and CEO, Sun-Young Kim said: “Asia-Pacific is the world’s fastest-growing economic region and we are thrilled to join the MightyHive operations locally.
“Datalicious Korea’s home of South Korea is headquarters to many large multinational companies, and we look forward to bringing them MightyHive’s full suite of services in conjunction with our analytics expertise.”
Merging Datalicious Korea and ConversionWorks into MightyHive builds on the existing S4Capital analytics capabilities.
It adds media buying and consultancy services for current clients of ConversionWorks and Datalicious Korea to access the full roster of capabilities MightyHive clients around the globe expect and enjoy.
Latest News
South Australia’s Foodland Rated Aussies’ Favourite Supermarket
You'll learn two things from this. One: B&T employs a parochial South Australian. Two: we're not sure of the other one.
InMoment Named A Leader In Customer Feedback Management
InMoment, the global leader in Experience Improvement (XI), announced it has been named a Leader in The Forrester Wave: Customer Feedback Management Platforms, Q2 2021 evaluation.
Pepsi Releases Sticky, Spitty New Ad ‘The Mess We Miss’ Featuring Classic Broadway Tune
Apparently Pepsi regularly beats Coke in taste tests. Although it's considered a draw if you add a good slug of bourbon.
Hungry Jack’s & KFC!? Most Popular ‘Restaurants’ For NSW Dine And Discover Vouchers Revealed
Data reveals where NSW spent its $100 vouchers & it appears if the RONA don't get ya then the diabetes probably will.
Harris Coffee Builds On ‘Made For Australia’ Platform Via Edge
Harris Coffee builds on its 'Made for Australia' platform. Odd, given it originated in South America.
Women Leading Tech: PubMatic’s Tina Tsang On Shifting Self-Perception And Building Confidence
It's time to meet the tenacious, tantalising, terrific Tina Tsang. And it's time to revel in B&T's awesome alliteration.
Disney+ Hits 103 Million Subscribers, Fewer Than Predicted
Disney+ may not have hit its subscriber numbers, however it continues to make George Lucas filthy rich.
We’re Back, Baby: Entries Now Open For The 2021 B&T Awards!
Want to sneakily overcharge on a client's invoice? Well, win yourself a B&T Award and add that extra 0 with impunity.
Titanic Gets Spoofed In Witty Work For A Scandinavian Ferry Service
B&T will tolerate the razzing of the Titanic film per se, however, Céline herself remains a strict razz no-go.
Thursday TV Wrap: Albo’s Budget Reply Gets 330,000 Viewers
Albo delivers the budget reply. As Tanya sits patiently, waiting, biding her time and sharpening that big old knife.
The Customer Journey Starts With Having Good Data
This expert opines the customer journey starts with good data. Although things could turn rather funky with bad data.
The Beautiful Collision Of Advertising & Design
72andSunny's Ross Berthinussen talks design and advertising. The weather gets the briefest of mentions too.
“It Was Too Co-Ordinated”: Ellen Talks End Of The Ellen DeGeneres Show
B&T won't comment too much on Ellen's departure suffice to say she did a very memorable fish.
Appointing A Head Of Innovation Won’t Drive Agency Innovation
It would appear that the head of innovation is the latest innovation in slightly obscure, wanky job titles.
CTV Growth Sees PubMatic’s Revenue Lift 54%
It's good news today if you own PubMatic shares. However, it's even better if you own Bitcoin, Apple or Pfizer ones.
Chaka Sobhani Named Leos’ Global Chief Creative Officer
Chaka Sobhani named Leos' global chief creative officer with strict remit of doing things in a chief-like way globally.
All The Pics From Our First 2021 Changing The Ratio Breakfast!
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The Kids’ Cancer Project Invites Australians To Donate On Pirate Day In New Campaign Via We Are Social
B&T will be celebrating 'Pirate Day' this year. With particular focus on the plundering, pillaging & the plank walking.
TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Flight Of The Conchords’ Funny Man Rhys Darby Stars In New Campaign For Xero
Rhys Darby is in B&T's all-time favourite list of Kiwis that also includes Jacinda Ardern, Jake 'The Muss' & Phar Lap.
Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
Nine Appoints Hayley Bourne To Head Of Digital Audio
Nine announces Hayley Bourne as head of digital audio. And, as you'll see here, it did it in five very short sentences.
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]
Slept In? Here’s All The Best Bits From This Morning’s Changing The Ratio Session
There was only ONE place to be this morning & it was Changing The Ratio. If not for the speakers, but for the muffins.
Have You Seen Trevor?
Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.
Meghan Markle And Prince Harry Partner With Procter & Gamble
B&T would SO love to see Prince Harry doing a dandruff shampoo ad or even Meghan in a catfight with her sister-in-law.
Seven To Air Craig McLachlan Documentary
Seven to air Craig McLachlan documentary. Well, as he sued Nine & 10 avoids any serious shit, it's not that surprising.
IKEA Stores Will Fly Progress Flag Ahead Of IDAHOT Day
IKEA stores set to fly the progress flag. Which we'd agree is better than the Sydney Swans or the skull & crossbones.
A Glass And A Half: Cadbury Signs On As Wallabies Sponsor
Cadbury makes an ideal sponsor for the Wallabies given the team's propensity to quickly melt & offer wafer-thin defence.
