Australian entertainer, comedian and social creator Jimmy Rees has joined up with Audible to inspire Australians to ‘Ignite Your Imagination’ in a new campaign.
In true Jimmy style, Rees shows how it’s possible to make everyday tasks more exciting: getting carried away while out for a run with Harry Potter and the Philosopher’s Stone, solving the thriller of the evening, what to cook for dinner, while listening to Audible Original audiobook, The Call, and listening to buzz-worthy international memoir Spare by Prince Harry before bed.
The spot’s the work of Sydney indie agency Emotive and follows some recent and very funny stuff the brand did out of the UK which you can check out HERE and HERE.
Some 89 per cent of Australians asked in a recent Compass Survey say that thanks to audiobooks, they can consume more books. This new campaign showcases how the premium destination for audio storytelling continues to bring together an ever-growing range of audiobooks, podcasts, and Original content to help listeners discover stories that will enrich their lives.
Rees commented: “As a guy who spends a lot of time travelling and jumping from one thing to the next, Audible helps me find a little focus, and a little entertainment, each day.”
Ben Rolleston, country manager of Audible Australia, said: “At Audible, we’re big believers in the power of imagination to transform our lives, our minds and everyday moments. The stories we listen to are fuel for our imaginations. Jimmy, like so many Aussies, leads a very full life, so Audible is the perfect way to enjoy more books amongst a busy daily routine.”
Set for TV, cinema, social and online video nationally from 2nd October, the campaign features Jimmy using his signature characterful humour to show how it’s possible to ignite your imagination in the most mundane of places, with Audible.
CAMPAIGN CREDITS
Client: Audible
Country Manager: Ben RollestonDirectors, Brand and Content Marketing: Melissa O’Leary and Bushra AbelBrand and Communications Manager: Mitch Jones
Head of Acquisition: Polly Blenkinship
Brand Media Director: Rhys Gower
Brand Media Manager: Tara Simmonds
Creative Agency: EmotiveManaging Partner and Head of Strategy: Michael HoggStrategy Director: Anna-Claire Clendon
Group Creative Director: Darren Wright
Creative Director/Director: Zane PearsonCreative Director: Paul SharpBusiness Director: Pia McMorranSenior Producer: Sophia DelTalent Acquisition Director: Ben Keep
Production Company: Emotive
Director: Zane Pearson
Head of Production: Hayley-Ritz Pelling
Line Producer: Jessica Ameduri
Senior Editor: Sam Gadsden
DOP: Josh Flavell
Music: Electric Sheep Music
Online: Carve and Stitch
Photographer: Steve Greenaway
Media Agency: Wavemaker
