Jimmy Rees Brings His Comedic Charms To New Audible Campaign Via Emotive

Jimmy Rees Brings His Comedic Charms To New Audible Campaign Via Emotive
B&T Magazine
Edited by B&T Magazine



Australian entertainer, comedian and social creator Jimmy Rees has joined up with Audible to inspire Australians to ‘Ignite Your Imagination’ in a new campaign.

In true Jimmy style, Rees shows how it’s possible to make everyday tasks more exciting: getting carried away while out for a run with Harry Potter and the Philosopher’s Stone, solving the thriller of the evening, what to cook for dinner, while listening to Audible Original audiobook, The Call, and listening to buzz-worthy international memoir Spare by Prince Harry before bed.

The spot’s the work of Sydney indie agency Emotive and follows some recent and very funny stuff the brand did out of the UK which you can check out HERE and HERE.

Some 89 per cent of Australians asked in a recent Compass Survey say that thanks to audiobooks, they can consume more books. This new campaign showcases how the premium destination for audio storytelling continues to bring together an ever-growing range of audiobooks, podcasts, and Original content to help listeners discover stories that will enrich their lives.

Rees commented: “As a guy who spends a lot of time travelling and jumping from one thing to the next, Audible helps me find a little focus, and a little entertainment, each day.”

Ben Rolleston, country manager of Audible Australia, said: “At Audible, we’re big believers in the power of imagination to transform our lives, our minds and everyday moments. The stories we listen to are fuel for our imaginations. Jimmy, like so many Aussies, leads a very full life, so Audible is the perfect way to enjoy more books amongst a busy daily routine.”

Set for TV, cinema, social and online video nationally from 2nd October, the campaign features Jimmy using his signature characterful humour to show how it’s possible to ignite your imagination in the most mundane of places, with Audible.

CAMPAIGN CREDITS

Client: Audible

Country Manager: Ben RollestonDirectors, Brand and Content Marketing: Melissa O’Leary and Bushra AbelBrand and Communications Manager: Mitch Jones

Head of Acquisition: Polly Blenkinship

Brand Media Director: Rhys Gower

Brand Media Manager: Tara Simmonds

Creative Agency: EmotiveManaging Partner and Head of Strategy: Michael HoggStrategy Director: Anna-Claire Clendon

Group Creative Director: Darren Wright

Creative Director/Director: Zane PearsonCreative Director: Paul SharpBusiness Director: Pia McMorranSenior Producer: Sophia DelTalent Acquisition Director: Ben Keep

Production Company: Emotive

Director: Zane Pearson

Head of Production: Hayley-Ritz Pelling

Line Producer: Jessica Ameduri

Senior Editor: Sam Gadsden

DOP: Josh Flavell

Music: Electric Sheep Music

Online: Carve and Stitch

Photographer: Steve Greenaway

Media Agency: Wavemaker




Please login with linkedin to comment

Audible Jimmy Rees

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]