Jimmy Rees Brings His Comedic Charms To New Audible Campaign Via Emotive

Jimmy Rees Brings His Comedic Charms To New Audible Campaign Via Emotive
B&T Magazine
Edited by B&T Magazine



Australian entertainer, comedian and social creator Jimmy Rees has joined up with Audible to inspire Australians to ‘Ignite Your Imagination’ in a new campaign.

In true Jimmy style, Rees shows how it’s possible to make everyday tasks more exciting: getting carried away while out for a run with Harry Potter and the Philosopher’s Stone, solving the thriller of the evening, what to cook for dinner, while listening to Audible Original audiobook, The Call, and listening to buzz-worthy international memoir Spare by Prince Harry before bed.

The spot’s the work of Sydney indie agency Emotive and follows some recent and very funny stuff the brand did out of the UK which you can check out HERE and HERE.

Some 89 per cent of Australians asked in a recent Compass Survey say that thanks to audiobooks, they can consume more books. This new campaign showcases how the premium destination for audio storytelling continues to bring together an ever-growing range of audiobooks, podcasts, and Original content to help listeners discover stories that will enrich their lives.

Rees commented: “As a guy who spends a lot of time travelling and jumping from one thing to the next, Audible helps me find a little focus, and a little entertainment, each day.”

Ben Rolleston, country manager of Audible Australia, said: “At Audible, we’re big believers in the power of imagination to transform our lives, our minds and everyday moments. The stories we listen to are fuel for our imaginations. Jimmy, like so many Aussies, leads a very full life, so Audible is the perfect way to enjoy more books amongst a busy daily routine.”

Set for TV, cinema, social and online video nationally from 2nd October, the campaign features Jimmy using his signature characterful humour to show how it’s possible to ignite your imagination in the most mundane of places, with Audible.

CAMPAIGN CREDITS

Client: Audible

Country Manager: Ben RollestonDirectors, Brand and Content Marketing: Melissa O’Leary and Bushra AbelBrand and Communications Manager: Mitch Jones

Head of Acquisition: Polly Blenkinship

Brand Media Director: Rhys Gower

Brand Media Manager: Tara Simmonds

Creative Agency: EmotiveManaging Partner and Head of Strategy: Michael HoggStrategy Director: Anna-Claire Clendon

Group Creative Director: Darren Wright

Creative Director/Director: Zane PearsonCreative Director: Paul SharpBusiness Director: Pia McMorranSenior Producer: Sophia DelTalent Acquisition Director: Ben Keep

Production Company: Emotive

Director: Zane Pearson

Head of Production: Hayley-Ritz Pelling

Line Producer: Jessica Ameduri

Senior Editor: Sam Gadsden

DOP: Josh Flavell

Music: Electric Sheep Music

Online: Carve and Stitch

Photographer: Steve Greenaway

Media Agency: Wavemaker




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