Coles Targets Women With New Health & Beauty Magazine
Customers of Coles wanting quality information on their wellbeing, beauty and lifestyle can now pick up a free Coles Health & Beauty magazine in supermarkets across Australia.
The magazine is filled with expert-led information about how to get healthy and look and feel great, with tips on how to find the best products and solutions in the Coles health and beauty aisles.
The summer 2019 issue provides readers with the weekly wellbeing routine of successful model and winner of The Block, Elyse Knowles.
It also includes feature stories about how to stress less and achieve your goals this year, as well as easy hair and make-up tutorials for hot weather.
The quarterly publication has been created in collaboration with the team at Medium Rare that produces the monthly Coles magazine.
Coles marketing content manager Maia Bryant said the Coles Health & Beauty magazine has been published to make life easier for customers, with the supermarket’s health, beauty and wellness category growing faster than the total market in Australia.
“Our new magazine has been created to help Australians navigate the health and beauty aisles through reliable and credible information,” she said.
“We have challenged ourselves to help people live better and healthier lives, and we want to show customers how to save money through smarter choices at the checkout.
“We’re thrilled that leading health and beauty brands have been excited to get on board this new publication.”
The magazine is edited by Medium Rare’s Michelle Bateman, formerly editorial director of beautyheaven.com.au, who said it aims to provide realistic, holistic and achievable health and beauty solutions, particularly for busy women.
“Coles Health & Beauty offers readers credible advice, practical tips, helpful how-tos, and an edit of the best buys in the supermarket, from bargain products to hidden gems,” she said.
“We’re excited to provide Coles customers with content that delivers real value and advertisers with a highly engaged audience.”
A digital copy of the magazine can be found here.
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