B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Coles Stretches Lead In Digital Radio Ratings
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Coles Stretches Lead In Digital Radio Ratings
Media

Coles Stretches Lead In Digital Radio Ratings

Staff Writers
Published on: 6th December 2016 at 4:07 PM
Staff Writers
Share
2 Min Read
SHARE

Coles Radio has finished the year on top in the digital radio ratings, while Southern Cross Austereo’s Buddha Radio has dropped to third for audience reach.

According to GfK’s DAB+ Digital Radio Report 4 (which is based on the average results across the three most recent radio surveys), Coles Radio is the most listened to digital radio station in Australia with 153,000 listeners – up from 151,000 listeners in the previous report.

The 80s iHeartRadio (Australian Radio Network) was next best with 128,000 listeners (up from 119,000 listeners), while Buddha Radio fell to third with 126,00 listeners (down from 139,000 listeners).

SCA’s Easy Radio came in fourth with 110,000 listeners, followed by The 90s iHeartRadio (ARN) with 107,000 listeners, SCA’s Oldskool Radio with 104,000 listeners (up from 96,000 listeners) and Classic Rock Digital (SCA) with 100,00 listeners (which ceased broadcasting at the end of September).

Koffee (NOVA Entertainment) remained in eighth place with 97,000 listeners (up from 91,000 listeners), while ARN’s Edge Digital went from fifth to ninth in the rankings with 83,000 listeners (down from 104,000 listeners), and Aussie rounded out the top 10 with (73,000 listeners).

The report also revealed that the audience reach each week for digital radio remains at 27 per cent of Australians (3.6 million) in the five mainland state capitals.

SCA’s head of digital radio, Adam Williscroft, said it was fantastic to see a further increase in listeners for its newest digital radio stations, Easy Radio and Oldskool Radio.

“We truly believe in the strength of digital radio, and SCA will continue to invest in and develop new offerings in the near future,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Mobile App
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (1/7/25): Wimbledon Serves Up Quite The Audience
02/07/2025
Qantas Hit By Major Cyber Attack At Call Centre
02/07/2025
Driving Positive Change – Here Are B&T’s Best Of The Best Industry Association Leaders
02/07/2025
Sexual Health & Wellness Company Moments Appoints Christina Zafirov As Brand & Marketing Manager
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?