Coles magazine has solidified its standing as Australia’s most-read magazine by becoming the first-ever publication to reach five million readers every month.
The magazine has extended its lead in the Food & Drink category, now reaching 3.59 million more readers than those of all newsstand titles combined.
Coles magazine’s readership has grown from 2.77 million readers per month since Medium Rare first started publishing in 2015.
An 11.6 per cent year-on-year increase, according to Roy Morgan’s readership survey, July 2020-June 2021.
The readership news comes off the back of Coles’ customer research (Harvest Insights, 2021) showing that 64 per cent of readers use Coles Magazine to plan their weekly Coles shop, with 70 per cent saying they purchase products at Coles specifically because they are required for a Coles magazine recipe.
Three of Australia’s top four reaching magazines are now brand publications — including Bunnings magazine, also produced by Medium Rare, which now reaches 1.6 million+ Australians each month, representing 40% YOY growth.
Medium Rare’s other audited titles also enjoyed significant increases in readership.
Qantas magazine remains the most widely read publication in the Business Magazine category with 367,000 readers, an increase of 41.2 percent on a year ago, while Foxtel magazine readership was up a whopping 97 per cent to 333,000.
Nick Smith, Medium Rare’s group content director, said: “This readership growth demonstrates how customers continue to engage with the high-quality content provided to them directly by Australia’s favourite brands.”
