Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’ team members as a group of magical elves working together with its network of dedicated Aussie farmers, growers and suppliers to make this Christmas more delicious.
From sourcing ocean-caught Aussie banana prawns to handpicking juicy Aussie mangoes and cherries before they hit the shelves – Coles is working hard to ensure Aussies have everything they need for a truly delicious Christmas.
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced Coles’ seafood, fresh mangoes and easy desserts.
“Christmas is a time of magic, joy and coming together with family and friends but we know it can also be a busy and stressful period for customers. This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table,” said Bianca Mundy, head of brand, media and content at Coles.
“Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion,” said Psembi Kinstan, Chief Creative Officer, Smith St.
Credits
Agency: Smith St
Client: Coles
Chief Customer Officer: Amanda McVay
General Manager – Brand, Digital and Media: Kate Bailey
Head of Brand, Content & Media: Bianca Mundy
Head of Performance & eCommerce Marketing: Lauren Shepherd
Senior Marketing Manager: Jessica Mitchell
Senior Marketing Manager: Patrick Breen
Marketing Manager: Brinley Ryder
Media Manager: Stephanie Krstevski
Marketing Manager eCommerce: Rhys Portbury
Social Media Manager: Elle Gardiner
Content & Audience Manager: Caitlyn Shiel
Content Coordinator: Sarah Wearne
Senior Insights Manager: Alannah McColl
Customer Insights Manager: Phoebe Chapman
Production Company: The Producers
Director: Matt Kamen
DOP: Crighton Bone
Producers: Noelle Jones, Georgia Rankin
Post Production: Arc Edit
Offline Edit: Graham Pereira
Online Edit: Eugene Richards
Sound: Bang Bang Studios – Sam Hopgood
Music Master: LevelTwo
Photography: Jesper Nielsen
Content Agency: Medium Rare
Claire Bradley: General Manager of Coles Group
Sarah Bush: Head of Content Strategy & Insights
Aimee Chappell: Social Lead
Jacqui Kwong: Editor
Sarah Geelan: Deputy Editor
