Coles And Liquorland Offer European Glassware In New Rewards Program

SYDNEY, AUSTRALIA - SEPTEMBER 06: Glassware display at Coles and Liquorland Launch New Collectable Glassware at the Luke's Kitchen at Kimpton Margot Hotel Sydney on September 06, 2022 in Sydney, Australia. Coles has partnered with Schott Zwiesel 'Pure' Glassware, on a new collectable program. (Photo by Hanna Lassen/Getty Images for Coles)
B&T Magazine
By B&T Magazine



To celebrate the start of Spring and the (hopefully) upcoming warm weather, Coles and Liquorland have rolled out a new continuity program rewarding customers with European glassware.

From Wednesday 21st September, Coles and Liquorland customers will be able to get to take home Schott Zwiesel “PURE” Tritan® crystalline glassware for free by earning ‘Glassware credits’ when they spend $20 in one transaction and scan their Flybuys card during their shop at Coles, Coles Online, Liquorland and Liquorland Online.

Customers will earn one Glassware credit for every $20 spend in one transaction, and once customers have enough credits, they can redeem glassware instore at Coles or from Coles Online.

To help collect the full set even faster, customers will also receive bonus credits from over 1100 participating products across Coles and Liquorland as part of their $20 or more shop, meaning they can earn multiple credits within one transaction.

Recent insights from Coles suggest Aussies are showing no signs of slowing down on home cooking and entertaining as demand for homewares grew nearly 50 per cent post-COVID, with red wine glasses and tumblers among the top-selling essentials.

Made in Europe, Schott Zwiesel “PURE” Tritan® glassware range features five durable and multi-functional glasses; short and tall tumblers, champagne flutes, white and red wine glasses, and even a decanter.

Tritan® crystalline glass creates tougher glassware, which is break, chip and scratch resistant. The elegant and distinctive angular design, and thin stemware proudly showcases any beverage or sweet treat in style and quality – whether you’re hosting a soirée or having a quiet night in.

Coles chief of commercial and express officer Leah Weckert said the new glassware campaign is another way Coles is helping provide more value at the checkout, while making aspirational, quality homewares more accessible to Australians through their regular shop at Coles.

“Our customers love our continuity programs, and we see this through increased participation and satisfaction scores each time we run these campaigns. We have now over 22 million kitchen items in Australian households – from MasterChef knives and cookware to KitchenAid bakeware.

“As we come into the peak entertaining season of the year, we’re delighted to reward our customers with free quality glassware by one of the leaders in glassware, so they’re equipped with trendy, restaurant-quality products they’d be proud to serve their guests.

“Another great element of this program is working with our suppliers to offer bonus credits on thousands of household items at Coles – and now at Liquorland too, making it even easier for customers to collect the full range than ever before. We’re also offering the popular ‘half credits, half pay’ option, which allows shoppers to redeem their credits in-store at Coles or through Coles Online using half of the Glassware credits and half of the retail price, increasing the accessibility of the program to those who may not spend as much on their weekly shop.”

At Coles and Coles Online, bonus credits are offered on over 1000 participating products from 30 household brands including Airwick, Ben’s Original, Centrum, Chux, Coles Finest, Colgate, Depend & Poise, Dolmio, Fairy, Glad, Mortein, Omo, Optimum, Palmolive, Rexona, Schwarzkopf and Sukin.

At Liquorland, customers can pour a crisp glass of lager or bubbles, while also getting bonus credits on more than 100 participating drinks such as Asahi, Great Northern, Malfy Gin, Jacob’s Creek, Aperol, Winton Road, and Tussock Jumper.

Starting from 20 credits for a pair of short tumblers, customers will be able to redeem their credits in-store at Coles or through Coles Online in full or they can choose the ‘half credits, half pay’ option to redeem with half the required credits and paying half the retail price, or purchase by paying the full retail price.




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