Network Ten’s reality cooking show MasterChef is coming back to our tellys on May 5 and has secured supermarket giant Coles and automotive company Alfa Romeo as returning sponsors.
Other sponsors coming onto the scene include Harvey Norman, Swisse Wellness and Finish.
Network Ten’s chief sales officer, Louise Barrett, said: “MasterChef Australia is the original and the best, and we are very pleased to welcome returning sponsors and new partners to the 2015 season.
“Unrivalled in quality and credibility, MasterChef Australia consistently provides the finest and most seamless integration for clients in program, which is why sponsors keep coming back year after year.
“This year has been no exception, with incredibly strong interest from some of the highest profile brands in Australia. In 2014, MasterChef Australia increased its audience by 31% and advertisers cannot wait to partner again with one of the nation’s most-loved and highest ratings programs,” she said.
Coles marketing and store development director, Simon McDowell, said: “From the very first season, Coles and MasterChef Australia have been inspiring Australians to feed their families extraordinary food.
“We are incredibly excited to once again be supplying all of the food for the MasterChef Australia pantry. After six consecutive years of partnership, we continue to believe, more than ever, that all Australians can cook like a MasterChef, by shopping where a MasterChef shops.”
Alfa Romeo communications manager, Rachel Reed, said: “Alfa Romeo is delighted to be driving this year’s contestants on MasterChef Australia 2015. Priding ourselves on passion, style and performance, this partnership allows us to support a program that embraces these qualities in Australia’s best home cooks. We look forward to sharing the journey with this year’s contestants.”