Home » Stella Launches Empowering New Brand Campaign, “Unapologetically For Woman” Via Cocogun

3 February, 2022

Stella Launches Empowering New Brand Campaign, “Unapologetically For Woman” Via Cocogun

Coffee Cocoa Gunpowder (aka Cocogun) has created a new brand campaign for Stella, the game-changing, purpose-driven car insurance brand that’s been developed by women, for women.

The campaign, which features a wide cross-section of Australian women, celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.

The Stella brand was created because women make up over half of the road users, and research shows that Australian women are statistically safer drivers*, however many insurance and motor services do not speak directly to them. This is why Stella’s products and customer experiences are designed to prioritise the needs of women and support a broader vision to help balance the gender biases that exist in insurance and beyond.

Stella rewards women for being safer drivers by providing premium benefits, competitive pricing and tailoring their products with women in mind.

They also offer domestic cover to take extra care of those affected by domestic and family violence by waiving excess relating to a claim.

To further support this, the brand has proudly formed a long-term partnership with the Women and Girls’ Emergency Centre (WAGEC) and commits $5 from every new policy towards helping women walk away from domestic violence.

While female-focused, Stella also offers cover to anyone who shares the ambition of creating a more equitable world. As a vocal LBGTQI+ ally, they’re one of the only insurance brands offering a non-binary option on the quote cover. It’s a competitive cover for she/her, he/him and they/them.

The “Unapologetically For Women” campaign runs across BVOD, press, out of home, radio and social. The film was shot by Selina Miles through Scoundrel alongside a majority-female crew. Stills were shot by Milos Mlynarik.

Stella’s head of marketing, Anita Manchester said: “Creating this campaign has been an exciting moment for Stella to really bring to life and embody what the brand stands for.

“We want to change the perception of insurance, particularly for women, as well the perceptions that exist for women in life at large.

“We’ve got some big ambitions to be a positive force for change and are thrilled this campaign helps showcase this to our audience.”

Cocogun, co-founder/managing director, Chiquita King said: “It’s been great to partner with a brand that has a desire to rewire the system and cater for women – in a helpful, intelligent and utterly unapologetic way.

Coffee Cocoa GunpowderLisa Clark – Content Producer

Cocogun

Chiquita King – Founder and MD

Ant Melder – Founder and Creative Partner

Emily Hahn – Group Business Director

Lewis Clarke – Copywriter

Lauren Maneschi – Art Director

Monique Pardavi – Executive Producer

Chris Clausen – Head of Design

Rachel Tse – Designer

Hayden Wright – Head of Social

Scoundrel

Selina Miles – Director

Adrian Shapiro – Executive Producer

Holly Winter – Producer

Smith & Western

Dan Higson – Executive Producer

Nick West – Creative Director

Milos Mlynarik – Photography

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