Coca-Cola Australia Launches New Inclusive Share A Coke Campaign Via Ogilvy

Coca-Cola Australia Launches New Inclusive Share A Coke Campaign Via Ogilvy
SHARE
THIS



Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke.

Running until the end of February, the Share A Coke campaign will for the first time give every Australian the opportunity to put their name on a Coke bottle.

The campaign features a series of different creative executions that will run across Australia’s biggest large format billboards and digital out-of-home.

shareacoke1

Along with a new TVC, the campaign is supported by extensive social, online video, cinema, experiential, sponsorship and influencer activity which goes live from this week, reaching more than 20 million consumers.

Over the next few weeks, Coca-Cola will hit major shopping centres in capital cities around Australia to offer everyone the chance to personalise their own cans of Coke.

At the Share a Coke pop-up kiosks, Australians will be able to personalise two free 250mL cans of Coca-Cola Classic or No Sugar on the spot for themselves or a friend.

The names printed on bottles and cans in stores represent many popular names as well as the diversity of cultures in Australia today.

In store, hundreds of first names are available ranging from Dan, Sophie and Tina to Sunita, Fatima and Li.

Families are also included with more than 1000 surnames ranging from Smith and Williams to Nguyen and Zhou available on 1.25L bottles.

Aussies will also be able to personalise their very own limited-edition glass Coke bottle via the new e-Commerce store.

The site empowers anyone with an unusual or diverse name or nickname to join in on the fun.

Coca-Cola South Pacific marketing director, Lucie Austin said: “For this year’s campaign, we have worked hard to give every Australian the opportunity to join in the fun and have their name or a friend’s name on an iconic glass bottle of Coke.

“We pride ourselves on being a company that champions inclusivity and diversity, and through our Share A Coke campaign, we’re excited that more Aussies than ever before will be able to share a Coke with their family and friends this summer.”

The Share a Coke campaign will continue into the new year with final burst of activity planned across multiple channels in January and February. 

Agency Credits:

  • Ogilvy:  Creative
  • UM: Media
  • One Green Bean: Social Media
  • Pulse: PR
  • Geometry: Shopper Design
  • Prefast: Point of Sale
  • Maverick: Experiential
  • Satellite: Digital
  • Labelmakers: Digital label printing
  • Brewtopia: eCommerce

Please login with linkedin to comment

Coca Cola Ogilvy Share a Coke UM

Latest News

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]