Just like the entrepreneurs and challenger brands that use smart, efficient, and agile tools to take on bigger competitors, David opted for just a sling and stone when he successfully took on Goliath. Aussie PR agency Click PR has rebranded as Sling & Stone.

The business has grown and evolved in its four year history, and the new name is a reflection of the direction of the business. The rebrand includes a new name, website, brand identity, and all visual communication.

The rebrand represents the agency’s focus on exclusively working with disruptive, innovative brands challenging their industries and changing the status quo.

Vuki Vujasinovic, Founder and Managing Director of Sling & Stone:

“Just like the entrepreneurs who use smart, efficient, and agile tools to take on bigger competitors, David opted for just a sling and stone when he successfully took on Goliath.

“From today, we will be known as Sling & Stone.

“We are very proud of our agency’s history, and what we have achieved to date. However, when we started to look at 2015 and beyond, we realised we needed a new brand to signify who we have become, and where we are headed.

“We had a strong conviction that our identity needed to match our evolved focus, services offered, mission, and values.

“We’re humbled and honoured that some of the world’s most respected disrupters and innovators choose us among the hundreds of agencies in the country, and we are thrilled that we now have a brand that truly reflects that.”

The rebrand comes off the back of a huge year for the agency. It won competitive pitches including Autodesk, Criteo, Prezi, and Xero. It also began representing local startups Clipp, CoinJar, Divvy, OpenAgent, and more. The agency brought on great talent throughout 2014 including James Hutchinson (AFR), Kya de Rome (Hotwire), Damian Francis (AdNews), and Kasi Reynolds (Macquarie).

Sling & Stone was awarded the 2014 CommsCon Boutique Agency of the Year, and named a finalist in the 2014 Holmes Report Asia-Pacific Tech Consultancy of the Year.

The new Sling & Stone website is live at www.slingstone.com.