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Reading: Clever Buoy Fuels More Cannes Gold For M&C Saatchi
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B&T > Media > Clever Buoy Fuels More Cannes Gold For M&C Saatchi
Media

Clever Buoy Fuels More Cannes Gold For M&C Saatchi

David Hovenden
Published on: 24th June 2015 at 10:01 AM
David Hovenden
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M&C Saatchi’s Clever Buoy has proven gold really can float when it bagged a second Gold Lion for the shark and human saving work on behalf of Optus.

This time in the PR category, the B&T Grand Prix winner shared the honours with Fuel Communications, which did the actual PRing.

The same pairing of Fuel Communications and M&C Saatchi also took out a Silver Lion for the same work.

https://youtu.be/Wv5b4jwABiw

Whybin/TBWA Sydney also managed a Silver Lion in the category for its ‘Stay with pride’ work on behalf of Airbnb. Whybins paired with N2N Communications to do the PR work.

https://youtu.be/EqUpRufNE3c

The excellent ‘Always like a girl, turning an insult into a confidence movement’ was the PR Grand Prix winner as expected. The campaign was the work of MSL Group New York and Leo Burnett Toronto.

https://www.youtube.com/watch?v=XjJQBjWYDTs

There were no Aussies among the winners in the Glass Lion category, the award that recognises gender equality in communications, but that shouldn’t be a surprise to anybody as there were no Australian agencies shortlisted.

In the media section, UM Sydney and Ogilvy & Mather Sydney took home a Silver Lion for their #colouryoursummer campaign for Coca-Cola.

coke-cans

Proving there’s money in porn, M&C Saatchi also raised a Bronze Lion in the media category for its arousing work ‘Play with yourself’ done for the Blue Ball Foundation to raise awareness for testicular cancer. For those who’ve not seen the work, it features two actual adult performers in an actual x-rated film demonstrating how to check the toolshed for signs of testicular cancer.

Nice work, but not sure how it’d go in the Glass Lion category.

The Media Grand Prix went to Turkey’s Y&R Team Red Istanbul for its work for Vodafone, Vodafone Red Light Application.

In the Creative Effectiveness awards, OPSM’s Penny the Pirate via Saatchi & Saatchi Sydney was the sole place getter with a Bronze Lion. Sweden’s delightfully named Forsman & Bodenfors Gothenburg took out the Grand Prix, with its ‘Live Test Series’ work for Volvo Trucks.

GPY&R Melbourne scored two Bronze Lions for its ‘Donation Posters’ work for Public Transport Victoria in the Outdoor category. No other Australians bothered the scorers in the category, which saw the Grand Prix handed to little known watch, phone and computer manufacturer Apple which called upon the services of TBWA\MEDIA ARTS LAB Los Angeles. Apparently it was for the release of some product called the iPhone 6.

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TAGGED: Advertising Standards Bureau, Hashtags, mediamath, Phone Hacking, Qantas
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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