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Reading: Choice Shonky Awards: Westpac, Samsung & Coles All Win A 2017 Lemon
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B&T > Marketing > Choice Shonky Awards: Westpac, Samsung & Coles All Win A 2017 Lemon
MarketingMedia

Choice Shonky Awards: Westpac, Samsung & Coles All Win A 2017 Lemon

Staff Writers
Published on: 6th October 2017 at 8:35 AM
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Consumer do-gooders Choice have unveiled its annual list of Shonky Awards, nominations for brands or products that simply don’t live up to their marketing or are just plain dodgy.

Electronics giant Samsung won its third Shonky in a row following wins in 2015 for its exploding washing machines and 2016 for its exploding smartphones.

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This year, Samsung claimed a Shonky for a $3000 washer/dryer machine that took six-and-a-half hours to dry a full load, and used 210 litres of water.

 

Other brands to take home a less than coveted Shonky included Cuddly Fabric Softener, Takata airbags (used by Honda, Toyota, Lexus, BMW and Mazda), Viagogo, Nature’s Way Kids Smart Vita Gummies, Coles and Westpac.

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Cuddly Sensitive Hypoallergenic fabric softener made the list “for performing worse than water while costing 3,000 times more.”

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Takata airbags were installed in 2.49 million Australian vehicles across 70 models of cars sold by 14 manufacturers. They have reportedly caused more than 180 injuries and at least 18 deaths worldwide.

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Ticket reseller Viagogo describes itself as an online ticket marketplace that allows consumers to buy and sell tickets to sporting events, concerts, and plays. However, Choice said the site allowed people to offload fraudulent tickets at inflated prices. “Viagogo’s drip-pricing practice and dodgy ‘customer guarantee’ is about as reliable as a scalper in a back alley,” Choice said.

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Nature’s Way Kids Smart Vita Gummies earned a gong for containing about 50 per cent sugar, while the use of a colourful cartoon character on the bottle “aimed to tempt kids and trick parents”.

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Westpac got nominated for its Bump Savings account which gave first-time parents a $200 savings account to their unborn child. Choice said with an interest rate of 2.3 per cent, customers would need to wait 16 years before they can cash in on the money.

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The $159 Pain Erazor pen, which claimed to offer drug-free pain relief through the “science of electro-analgesia” by discharging an electrical current onto the skin up to 40 times earned its Shonky because it was “unlikely to be beneficial for pain”.

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While Coles Complete Cuisine cat food also fell under the Choice microscope because it failed to meet all of Puss’ nutritional needs and even admitted it on the back of the can.

 

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TAGGED: Choice, Coles, Samsung, Shonky Awards, Westpac
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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