China Social Solutions Reveal The Massive Market Brands Are Missing

China Social Solutions Reveal The Massive Market Brands Are Missing
SHARE
THIS



Advertising, in its essence, is about reaching the largest number of people, in the most seamless, creative way. However, reaching a large audience can often be the biggest hurdle, so how does a crowd of a few hundred million users sound?

Weibo, China’s answer to Facebook, WhatsApp, Instagram and every other app combined, has hit the 340 million user mark, and China Social Solutions are their official agency Down Under.

Based in Australia and housing a diverse team of 12, the agency has already earned the title of the global award winners for Weibo’s Best Innovative Agency 2017.

The agency’s purpose is simple; they’re here to close the void for businesses looking to speak to people not being currently spoken to by brands.

They’re a one-stop shop for clients looking to target the Chinese market through social media and offer copywriting, image production, ideation and activations, as well as a litany of other services.

Specifically, China Social Solutions specialise in designing and customising comprehensive consumer journey maps on Weibo and WeChat; they’re an end-to-end solutions-based agency in every sense of the phrase.

Clients of China Social Solutions can expect a team of certified experts, who specialise in Chinese social media advertising, applying their extensive knowledge in the performance and experience space of Chinese Social media to create incredible, multi-channel campaigns.

The team can also offer graphic design and social content production, give authority on Weibo and WeChat platforms to gain strong brand exposure, access to premium ad units and betas and most importantly, provide unprecedented insights.

This includes insights into both Chinese user behaviour in Australia, as well as industry insights focusing on Chinese consumption in Australia.

China Social Solutions also take care of media planning and buying and can translate advertising at a professional level.

So what have they already done? Well, quite a few things, actually.

They were the first overseas Weibo agency in the world to execute the Weibo app opening Welcome Ad for client Medibank and the first Australian Weibo agency to execute a global Search campaign on Weibo for the University of Melbourne

China Social Solutions has also engaged with fashion icon and Key Opinion Leader, Coco Li, to launch the first commercial runway Live Stream on Weibo in Australia for David Jones.

On top of this, they reinvented the David Jones digital experience on WeChat by creating an online Chinese fashion catalogue.

DJ - CSS

The WeChat fashion catalogue is a weekly publication which allows users to engage with snackable content and buy products directly from DJ’s online store in fewer clicks and has simplified the purchase process and improved the users shopping experience.

Really, the most exciting thing about China Social Solutions is their status as an official Weibo agency in Australia and New Zealand. As a licensed and accredited Weibo agency, they offer an array of media inventory for their clients as part of their product set.

Because of this, they have direct ties with the Weibo International team in Beijing and can access the latest products, betas, insights and ad units to help local and international brand innovate and elevate social campaigns. And overall, create an absolutely stellar campaign for their clients.

So, if you want to better access a burgeoning market segment – and one that’s often overlooked – it might be time to check out China Social Solutions.

For more information, visit www.chinasocialsolutions.com

 

Please login with linkedin to comment

china social solutions WeChat weibo

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]