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Reading: Channel T Wins Three-Way Post-It Pitch For APAC Region
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B&T > Advertising > Channel T Wins Three-Way Post-It Pitch For APAC Region
Advertising

Channel T Wins Three-Way Post-It Pitch For APAC Region

Staff Writers
Published on: 17th January 2019 at 4:56 PM
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Channel T has been awarded the regional brand strategy and creative for the Post-it range of teamwork collaboration tools for the Asia-Pacific region, following a three-way pitch.

Filmed in English and Japanese, the campaign called ‘Teamwork Lab’, will kick off in Japan with content designed to provide B2B audiences with teamwork collaboration techniques.

As leading innovators in workplace solutions, 3M has a whole range of collaboration tools, such as Post-it Notes, Post-it Easel Pads, and Post-it Dry Erase, the flexible whiteboard solution, that can help teams get more out of project management, idea generation and other forms of collaboration,

Asia digital commerce leader Miki Nakamura said: “Channel T have created campaigns for Post-it and Dry Erase throughout the region and have a great understanding of our products and drivers of the category.

“Their strategic and creative strength has resulted in them becoming an increasingly important partner for 3M in the region.

“Our Post-it work has achieved double-digit growth in a declining category, so it’s great to have expanded our relationship further with the APAC collaboration team.

Channel T Sydney managing director Lisa Ramsey said: “With the evolution of workspaces and how people work together, no other company is thinking more about how collaboration tools can work together to drive better outcomes.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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