Channel T has been awarded the regional brand strategy and creative for the Post-it range of teamwork collaboration tools for the Asia-Pacific region, following a three-way pitch.

Filmed in English and Japanese, the campaign called ‘Teamwork Lab’, will kick off in Japan with content designed to provide B2B audiences with teamwork collaboration techniques.

As leading innovators in workplace solutions, 3M has a whole range of collaboration tools, such as Post-it Notes, Post-it Easel Pads, and Post-it Dry Erase, the flexible whiteboard solution, that can help teams get more out of project management, idea generation and other forms of collaboration,

Asia digital commerce leader Miki Nakamura said: “Channel T have created campaigns for Post-it and Dry Erase throughout the region and have a great understanding of our products and drivers of the category.

“Their strategic and creative strength has resulted in them becoming an increasingly important partner for 3M in the region.

“Our Post-it work has achieved double-digit growth in a declining category, so it’s great to have expanded our relationship further with the APAC collaboration team.

Channel T Sydney managing director Lisa Ramsey said: “With the evolution of workspaces and how people work together, no other company is thinking more about how collaboration tools can work together to drive better outcomes.”