B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Celeste Barber Unveiled As New Ambassador For MCoBeauty
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Celeste Barber Unveiled As New Ambassador For MCoBeauty
Media

Celeste Barber Unveiled As New Ambassador For MCoBeauty

Staff Writers
Published on: 1st February 2021 at 9:39 AM
Staff Writers
Share
2 Min Read
SHARE

Australian comedian Celeste Barber has been announced as the new 2021 ambassador for luxe-for-less beauty brand MCoBeauty.

“Honestly, I’m the last person who should be giving people beauty advice, so I won’t. All I’ll say is that I’m absolutely obsessed with MCoBeauty’s products. Their XtendLash tubular mascara is the best mascara I’ve ever tried! I love that they’re cruelty-free, vegan and they dupe all the expensive brands, from foundation to brows, lashes, lips and the ultimate range of accessory tools. And they’re bloody cheap and I can buy them from the supermarket!” said Barber.

ModelCo and MCoBeauty founder & CEO Shelley Sullivan said she is “beyond thrilled” to have Celeste join our family of ambassadors.

“Celeste is the perfect embodiment of #BSFreeBeauty and we are beyond thrilled to have her on board,” said Sullivan.

The signing of Celeste tops off a phenomenal period of growth for MCoBeauty, which is officially Australia’s fastest-growing beauty brand and now the #1 selling beauty brand in Woolworths supermarkets, outselling global competitors like Maybelline and Rimmel.

“MCoBeauty has been a surprise pandemic success story for us,” said Sullivan.

“We’ve seen huge sales growth as women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing.

“Thanks to more women making the switch, MCoBeauty is currently growing Woolworths’ beauty category by more than 75 per cent, while the rest of the category’s growth is declining at a rate of -2 per cent.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Celeste Barber
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?