Cartier Celebrates Its Sophistication And Style In New Global Campaign
Maison Cartier has launched a global 360° campaign which celebrates the brand’s timeless style and iconic pieces.
Created by Publicis Luxe, ‘The Culture of Design’ will be shared across print, online and POS.
“For Cartier, it all starts with design. The line is uncompromising. The line is pure and precise,” the company said.
The campaign has been created by Publicis Luxe and follows four major creative principles: purity of the line, accuracy of the shape, precision of proportions and preciousness of details.
“With its pure and sophisticated writing, sublimates the creations and invites everyone to discover the power of Cartier design. A conceptual and visual style that adapts to all touch points, from the physical to the virtual, and redefines the 360° identity of the Maison’s principles,” Publicis Luxe said in a release.
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