Cannes Day Three Blog: Jamie Oliver, Pharrell Williams & The Father Of The Internet!
It’s day three at sunny Cannes 2015 and B&T’s two young cubs on the ground – Young Lion nominees Dan White and Simon Gibson from Clemenger BBDO (NSW) – share their adventures. Which appears to include hobnobbing with some mega celebs indeed…
Day three of Cannes started with a string of amazing speakers following one another in the same auditorium: Pharrell Williams, Sir Tim Berners-Lee, and Jamie Oliver.
Cannes went absolutely Pharrell-crazy. The crammed auditorium hung off his every mellow word as he gave his thoughts on the importance of sound and creativity. In between riddle-like philosophical thoughts, he made one point very clear – pure intentions and authenticity are critical for the success of artists and brands alike. Audiences can smell inauthenticity and they don’t forgive you for it. He seemed like he really meant it.
Then hundreds of people shuffled out of the auditorium.
Cannes is not a tech conference, and while everyone was interested in what Pharrell had to say about the importance of the internet, it seemed not so many were as interested in what the creator of the internet had to say. Sir Tim Berners-Lee gave a chaotic but incredible talk about artificial intelligence. Essentially, we are going to spend the next few decades grappling with some pretty serious ethical dilemmas about what AI should be allowed to do. It was equal parts intimidating and amazing.
Third up, Jamie Oliver spoke about building his brand and more recently, his movement to get kids around the world to eat better. He was candid, charming and self-aware. He spoke about knowing his audience, and how gender splits in different channels meant he produced content in different ways. Men use his YouTube channel more, but they didn’t wait for the big reveal of a meal at the end, so he put it at the front. Similarly to Pharrell, he spoke about building his brand based on authenticity and trust.
After seeing real rock stars, we decided to check out the work of this year’s advertising rock stars. We spent a few hours looking through the work that had been shortlisted and awarded. There was some amazing stuff, some surprising decisions for and against, but that’s all made the press already. Ultimately though, nothing could compare to seeing the man who came up with the most revolutionary invention of our life-time, or even the bloke who made cooking cool for guys.
It was incredibly humbling to see speakers at the top of their game giving insights from a different perspective. Also, it was nice to do it in 30 degrees.
Latest News
Customer Messaging Platform Podium Launches In Australia
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
303 MullenLowe Sydney Snares LA-Based Creative Duo
303 MullenLowe recruits LA-based creative duo. But they're Aussies, so they do know what side of the road to drive on.
Billie Eilish Turns To Adobe Creative Cloud For Latest Music Video
Pop superstar Billie Eilish is teaming up with Adobe ahead of the release of her new album. As part of the partnership, Eilish created her self-directed music video ‘Happier Ever After’ using Adobe Creative Cloud. Adobe is also providing insight into Eilish’s mind, releasing a new video that examines the creative process for the talented […]
B&T’s Tokyo Olympics Wrap: Tweets, Tape & Biting
You may not win gold with B&T's daily Olympic wrap, but you could win the rissole tray at any pub's sport trivia night.
The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
Instagram Accidentally Blocks Olympic Gold Medalist From Her Account
The vagaries of Instagram are on show here. Adding to that, there are no lessons on winning an Olympic gold either.
“Going, Going, Gone!” $70,000 Ute Slides Down Boat Ramp & Fully Submerges During Bizarre TV Cross
Having a bad day? Well, why not find some meditative respite and joy too in watching this person have a far worse day.
ARN Boss Ciaran Davis On Rebrands, Advertising, And The Power Of Radio To Set The Agenda
B&T chats with ARN boss Ciaran Davis. Forgets to ask why he doesn't play more Irish bands like U2, Pogues or Thin Lizzy.
Louis Vuitton Goes Digital For 200th Birthday, Launching A Video Game And NFTs
Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks. August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the […]
Rihanna Has Officially Become A Billionaire: But How?
Musician, Rihanna, has officially become a billionaire and card payment provider, Dojo thinks it knows how. Earlier this week, Forbes, reported that Rihanna is now worth $1.7 billion, making the 33-year-old the world’s richest musician. Rihanna’s net worth doesn’t just come from her music career, sadly, smashes like Umbrella and Disturbia aren’t enough to get you into […]
Wednesday TV Wrap: Tokyo Back On Top With 1.7 Million Viewers
Last night’s night games (try saying that three times quickly) peaked at 1,791,000 viewers – just shy of the 1.8 million mark, but impressive none the less. The Wednesday games had some big moves for Australia: Peter Bol, our first contestant in the men’s 800m in 50 years, had an incredible run (literally), nabbing fourth, […]
YouTube Suspending Sky News Is “The Most Extreme Cancellation Of Free Speech Imaginable”, Says Sharri Markson
News Corp journalist Sharri Markson has lashed out over Google’s decision to suspend the Sky News YouTube account for seven days, labelling it a violation of free speech. Speaking on Fox News show Tucker Carlson Tonight, Markson discussed the ban. “Sky News, the entire news network in Australia, has been censored by YouTube for an entire […]
Female COVID-19 Heroes Have Been Made Into Barbies
Barbie has released a range of COVID-19’s female heroes, celebrating the women that have helped the world during the pandemic. In recent years Mattel has moved away from just immortalising Barbie and her slew of glamorous celebrity friends. Could we ever forget Cher Barbie? Seemingly, in an attempt for the toymaker to become ‘woke’, it […]
Should Brands Offer Vaccine Incentives For Customers?
This writer asks should brands be offering vax jabs? Or, should they just stick to rude, surly, disinterested service?
THE EDGE Welcomes New General Manager Emily Copeland
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
SPC Becomes First Aussie Company Outside Of Healthcare To Mandate Its Workforce Be Fully Vaccinated
Absolutely nothing screams "I can't be f@cked" quite like SPC cling peaches and ice-cream for dessert, does it?
Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis Unveils New Interactive Dashboard That Tracks Consumer Movement In Australia
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
The Power Of Centralised Expenses For Your Agency
The evolution of app technology has radically changed the way that marketing and advertising agencies work. Tech is king, with the average business now using 88 apps per customer according to research from the identity platform, Okta. So if your agency is running a software app stack, why are you not managing your agency expenses […]
Zenith Brisbane Announces Two New Appointments To Digital Team
Zenith Brissie unveils new recruits to digital team. Yet no takers for wicket-keeper role in staff indoor cricket team.
VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Patrick Rutkowski Joins Banter
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Mike Wilson Steps Down As Chairman Of Havas Media Group ANZ
Mike Wilson says arrivederci to Havas chairman's role. Adds in auf wiedersehen, adios & sayōnara to ensure inclusivity.
Indie Digital Agency Half Dome Acquires Consumedia
Half Dome today announced the acquisition of independent media agency Consumedia to create a full-service media agency, working with enterprise level clients across Australia.
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite Acquires Conversational AI Platform Heyday
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Mat Yelavich Joins OOh!media As Chief Technology & Information Officer
Mat Yelavich joins oOh!media as chief technology & information officer. Although stresses it's not tourism information.
SBS Welcomes New Head Of Food And Entertainment
SBS' new head of food and entertainment apparently makes a wonderful baumkuchen, but says she hasn't watched The Crown.
Thrive Announces New Hires & Expanded Client Service Focus
Thrive announces new hires & expanded client service focus. No news on the Venus de Milo in the office atrium, however.
