Chocolate maker Cadbury has given its famed logo a spruce and a tweak, the first time it’s updated it in half-a-century amid reports the Australian market will be first to feature it.
It’s claimed the UK-based chocolatier spent £1million ($A1.9 million) on the new re-design, however, the company has played down those reports.
The chocolatier, owned by Mondelez, issued a statement over the revamp, claiming the new logo “puts the humanity back” into the design.
Interestingly, the logo is based on the signature of William Cadbury, grandson of John, who established the company way back in 1824.
You can check it out the refresh for yourself below. The new logo’s on the right.
Commenting on the new look, the company said in a statement: “The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets. The cost of this work to the UK market was nowhere near the £1million figure that has recently been suggested and reported in the press.”
However, as you can see by some of the social below, not everyone’s happy with the new design. B&T assumes the comments come from designers, not sugar fans.
Please login with linkedin to commentCadbury
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]