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Reading: Burger Tattoos Feature In Odd New Campaign From Burger King
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B&T > Advertising > Burger Tattoos Feature In Odd New Campaign From Burger King
Advertising

Burger Tattoos Feature In Odd New Campaign From Burger King

Staff Writers
Published on: 10th July 2015 at 10:41 AM
Staff Writers
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Do you like to tattoo your person with your favourite fast food items? Maybe a hot-dog on the inner thigh or a kebab and chilli sauce across the bicep?

Well, sadly, some people do and Burger King’s Brazilian agency has managed to find five people around the planet who already sport a Macca’s inking and managed – after introducing them to its new ‘Big King’ burger – to have their tatts transformed to the Burger King product.

https://www.youtube.com/watch?v=-NWQELnbMM4

The campaign, devised by the Brazilian agency David, features a group of hardcore McDonald’s fans who agree to have their tatts transformed to a Burger King burger.

In the campaign – presently running on Bruger King’s You Tube channel – we follow the journey of five people from around the globe who are flown to Brazil and get to taste the new Burger King burger.

The tattooed Macca’s fans come from as far away as Spain, Italy, Taiwan and the US. And a local Brazilian fellow.

All five are then introduced to famed inker Ami James who wants to transform their Big Mac skin art with some new grill marks. Interestingly, not all agree. Check out the ad above to see who and why baulks at the transformation.

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TAGGED: Advertising Standards Bureau, Australian Open, muji
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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