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Reading: Burger King Turns Customers’ Passports Into A Stamp Card For Free Whoppers In Latest Campaign
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B&T > Campaigns > Burger King Turns Customers’ Passports Into A Stamp Card For Free Whoppers In Latest Campaign
Campaigns

Burger King Turns Customers’ Passports Into A Stamp Card For Free Whoppers In Latest Campaign

Staff Writers
Published on: 7th July 2020 at 8:25 AM
Staff Writers
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A global pandemic may mean you can’t even travel as far as Victoria, but that’s no reason your passport should become redundant says a new campaign by Burger King.

The burger giant’s Swedish operations are now allowing passport holders to turn their passports into free burgers.

Sweden, of course, adopted a “herd mentality” approach to CV-19 which not only didn’t work that well, it saw its citizens banned from travelling to neighbouring countries.

To promote its new “World Gourmet” Burger King’s Swedish agency INGO Stockholm came up with the idea to repurpose customer’s passports as a stamp card in their restaurants.

Each stamp gives you a burger of your choice from the World Gourmet range – burgers inspired from different regions in the world. First out are burgers inspired by Argentina and France.

Daniel Schröder, marketing director at Burger King Sweden commented: “As the Swedish State Department still recommends citizens not to travel we’ll let people repurpose their passport to experience tasty foreign flavours for free here in Sweden.”

Check out the accompanying TVC below:

https://www.youtube.com/watch?v=a6InKbgXSN4&feature=youtu.be

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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