31 October, 2017

It’s B&T’s Frighteningly Ghoulish Halloween Ad Extravaganza

By B&T Magazine

Do you live in a fashionable inner-city suburb? You work in media and advertising, so of course you do! And with your street undoubtedly strewn with hollowed-out pumpkins, faux spider webs and witches heads, you don’t need reminding that tonight is the festival of sugar more commonly referred to as Halloween.

If you don’t know, Halloween in Australia actually dates back to the election of the Abbott government in 2013 that reportedly woke the living dead (or something along those lines). And to celebrate all things ghoulish this 31st of October, B&T’s proud to present our frighteningly scary best Halloween ads round-up for 2017.

Comedy Central Australia

First cab of the rank is an Aussie entrant from the good folk at Comedy Central Australia. Living up to its name, its a witty Facebook series that you can check out here.

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Burger King France

The burger chain is certainly getting into the spirit of Halloween this year. In this campaign, if customers can dig up an old receipt proving they once ate a Whopper, Burger King will “resurrect” it by giving them a free burger on the 31st.

Renault

The French car marker has unveiled this amusing spot complete with vampire family, a blood drinking baby and even vomit. Check it out.

ASDA

The British budget supermarket chain jumps in on the Halloween bandwagon every year. This time it shows a possessed family doing their best Michael Jackson Thriller impersonation all set to the 80s classic Word Up by Cameo. The clever ad is the work of Saatchi & Saatchi London.

Burger King

Once again the burger giant takes a less than subtle swipe at McDonald’s in its latest Halloween campaign. This big budget spot actually encourages customers to turn-up to select stores in the US and UK dressed as a clown to receive a free Whopper. The real premise is it wants to fill Burger King stores with people dressed as its rival’s Ronald McDonald mascot.

Mars

Mars – makers of the Skittles, Snickers, M&Ms and Starburst confectionary range in the US – arguably won most unnerving Halloween ad campaign for 2017. It’s downright spooky and refreshingly void of product placement. Still, Halloween’s arguably one of the few times of the year it’s good to be in the lollie business.

Natty Light

The low-carb US beer brand went low budget with its Halloween campaign, but as you’ll see below the results were hilariously spectacular.

Duracell

The battery company goes the creepy kid route for its US Halloween campaign this year. The ad’s the work of acclaimed independent creative Wieden + Kennedy New York.

Bacardi

The white rum brand takes an alternative Halloween approach with its campaign. The ad revolves around Brazilian dancers and the premise being that dressing up makes you free.

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