As the CEO of Spark Foundry, Imogen Hewitt’s time does not come cheap and nor is it often available. However, when B&T pitched up at Publicis’ Sydney offices, camera in hand, she just so happened to have a free moment.
We also happened to catch strategy director Joshua Green; head of planning & connection Sophie Langton; and Emily Guff, activation executive wandering around the office. We stuck our microphone in their faces to get their thoughts on adland.
Hewitt explained that while the agency’s clients weren’t asking them to do more with less in the age of declining budgets, Spark Foundry was determined to demonstrate more value than ever for the brands it works with.
Green, meanwhile, espoused the virtues of behavioural psychographic targeting in relation to soda brand Orangina and Langton talked about how the agency has grown over the last decade. Guff, on the other hand, gave B&T a very tasty lunch idea.
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]