Breitling Partners With DMARGE to Launch Endurance Pro Challenge
To celebrate the release of the new Breitling Endurance Pro watch, five of Sydney’s top athletes went head-to-head for the first-ever Breitling Endurance Pro Challenge at Sydney’s iconic Bondi Beach.
In September 2020 Breitling, the world-renowned luxury watch brand launched a timepiece that was designed for the Australian lifestyle. The Endurance Pro is the perfect watch for not only fitness-forward Australian men but anyone who’s interested in high-performance watches. Made from ultra-light, hardy ‘Breitlight’ and featuring a unique pulsometer inner bezel, the Endurance Pro is a tough timepiece for those who demand only the best from their watch.
DMARGE’s content studio worked with Breitling to develop the event and campaign concept that brought five top Aussie athletes together from different disciplines.
The concept was developed by DMARGE and took a number of months of planning. “We wanted to create an event that had global appeal but would also connect with Australians who are fit, active and healthy. It’s not every day a luxury brand wants to play in this space, so it was an exciting opportunity to work with the brand,” says Luc Wiesman, DMARGE founder and director.
Athletes taking part in the challenge included Bondi Rescue lifeguard and big wave surfer Clint Kimmins, 6x CrossFit Games athlete Khan Porter, ex-professional rugby player Ben Seymour, body transformation coach Brock Ashby and current Ironman champion Kendrick Louis.
Biggest Loser and celebrity trainer, Commando Steve was recruited to host and push these elite athletes to their limits. “It was a great opportunity to host this unique event by Breitling and see which local athlete had the goods to come out on top.”, said Steve.
Madeleine Nelson, Marketing Manager, Breitling Oceania said, “Breitling was very excited to partner with DMARGE on launching the Endurance Pro to the Australian market. We wanted to target men who lead stylish, active lifestyles, and we knew the DMARGE audience was just that. It was imperative that we create something that Breitling could use globally in an iconic Aussie location like Bondi Beach.”
Latest News
Oatly Releases Witty Guides To ‘Help Dads Quit Dairy’, Including Controversial TV Ad
Challenger brand Oatly has unveiled a new set of creative, including controversial TV ads in the UK, which aims to help kids convince their dads to quit dairy. Dad recipes, witty replies to neutralise arguments, rhetorical judo and four new spots are among the resources Oatly has produced to help win over dads—a market of […]
Fitness Guru Joe Wicks Unleashes Mega Fart In Front Of 800,000 Online Fans
British fitness guru Joe Wicks has described it as the “longest ripper I’ve ever let out in my life” after he was busted farting during one of his YouTube fitness videos that was reportedly viewed by 800,000 of his online fans. The 34-year-old was just about to go live to air with his latest fitness […]
Radio Station 927 Returns To GfK Survey In 2021
RSN 927, one of Victoria’s longest standing radio stations is re-joining the GfK Radio Survey Ratings in 2021, after a 17 year absence. All of RSN’s flagship programs will be covered in the ratings, with RSN Breakfast Club, RSN Racing Pulse and RSN Central all featuring in the line-up for 2021, along with renowned tipsters […]
Lars Lehne Appointed As Group CEO Of Incubeta
Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be taking over from founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Lipschitz will be moving into the role of chairperson of the board of directors of […]
Google Data Reveals World’s Most Popular Takeaways; Chinese Tops For Aussies
It may be frosty relations between Beijing and Canberra at the moment but that hasn’t stopped Chinese topping the list of Australia’s favourite takeaway food. However, Aussies’ choice for a dim-sim was at odds with the rest of the world where pizza topped the list as the globe’s preferred takeaway. The list was compiled by […]
Entertainment Appoints FutureBrand Australia To Lead Brand Transformation
Entertainment has appointed FutureBrand to help deliver its brand and customer experience transformation, as part of a business-wide strategy that will reshape how Entertainment engages with its members, merchants and fundraisers. FutureBrand’s work with Entertainment will inform all areas of the brand, from brand strategy and identity to voice, content and experience. By applying FutureBrand’s ‘sprint’ […]
Nine Announces Mega MAFS Reunion Special
Nine has announced a Married at First Sight Grand Reunion special will air over two nights on Sunday, January 31, at 7.00pm and Sunday, February 7, at 7.00pm on Nine and 9Now. In part one of the reunion, the dinner table is set to host Dean Wells, Tracey Jewel, Cyrell Paule, Ines Basic, Jessika Power, Martha […]
Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club
Some of Australia’s most established and fastest-growing comparison and advice services have joined forces to form Compare Club, a new resource that offers bespoke advice to over one million customer enquiries per year about key financial decisions. Unlike other sites, Compare Club offers a full end-to-end service from customer enquiry and product discovery through to […]
2020 Sees Over 80% Of Aussies Turn To SVOD
New data from Roy Morgan has revealed 17.3 million Australians – 82.1 per cent of the country – watched a subscription TV service in an average four weeks last year, as COVID-19 restrictions forced people to stay home. This was up 2.4 million people (16.2 per cent) from the year prior. “Subscription TV services have […]
Reports: Lebron James Leaves Coke, Set To Back New-Look Mountain Dew
NBA superstar Lebron James is parting ways with Coca Cola Co and is reportedly set to back a rival brand, according to news out of the United States. According to Front Office Sports, James is poised to join an expanding group of NBA and WNBA stars pitching the rebranded Mountain Dew, ‘MTN DEW’, which reportedly […]
MKTG Australia Unveils New Leadership Team
MKTG Sports & Entertainment has announced several senior leadership developments in Australia, including the expansion of the role of current managing director, Matt Connell, to lead MKTG’s efforts across the APAC region; Jarrad Provis’ promotion to general manager, marketing strategy; and Jeremy Francis, as chief operating officer. In addition, Stephanie Rudnick, former head of PR […]
Get A Wriggle On! Entries Are Open For B&T’s Women Leading Tech Awards
2020 wasn’t really a good year for anyone. Between the pandemic and the constant stream of bad news, most of us are looking forward to a brighter 2021. And what better way to kickstart your 2021 than with a prestigious award. We’ve already launched our Women Leading Tech Awards for 2021, following the success of […]
SpotX Joins The Trade Desk’s Unified ID 2.0 Initiative
SpotX has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies. The solution upgrades identification standards by using encrypted and hashed email addresses, allowing consumers to easily manage how their personal data […]
Triple J’s Hottest 100: Only A Few Hundred Votes Separate First And Second Place!
Hottest 100 top songs of the year are neck and neck. B&T editor still working out who G Flip and Mallrat are.
Some Funny Bugger Has Stolen Pauline Hanson’s Website And Redirected It To The Refugee Council
It's a safe bet to assume "I don't like it" was uttered a few times up in Queensland this morning.
LinkedIn Launches Jobs Bootcamp To Make “2021 The Year Of Your Career”
B&T's hoping Uber Eats or Diageo will be the next company to launch an all-day Bootcamp.
WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
After spending the last decade sending newspapers broke, Zuckerberg finally decides to throw them a bone with these ads.
Hailey Bieber, Kendall Jenner & Precious Lee Front Latest Versace Campaign
B&T's editor is more of a Lowes than Versace man, but he has been known to sport a colourful kaftan from time to time.
Greg ‘Blewey’ Blewett To Join Bernie And Jars For The Drive Home On Adelaide’s 104.7 Triple M
Adelaide's prodigal son is returning to the airwaves. Greg Blewett that is, not Guy Sebastian.
Lotame Extends New Cookieless ID Solution With Magnite, Sovrn, Eyeota And Advance Local Integrations
Dissapointingly, Lotame not rolling up sleeves and baking double choc cookies, as featured image would suggest.
Landor Australia Rebrands Women’s Tennis Association
Women's Tennis Association undergoes first rebrand in a decade, and not one tennis racket was thrown in a tantrum.
Collingwood Women’s Football Team Partners With AIA Australia
Collingwood women’s football team partners With AIA Australia. B&T hears it was a beautiful ceremony.
“Focus On Paying For Original Content”: Treasurer Slams Google’s Move To Block News Stories
Not one but two stories about Aussie politicians today. No, you're not reading The Guardian.
Integral Ad Science Acquires Amino Payments
Amino Payments joins the IAS family. Hopefully they don't get the middle child treatment.
Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]
ENGINE Group Australia Launches Media Agency
B&T will be extremely disappointed if the agency isn't asking its clients to "Rev the ENGINE" with this move.
DoubleVerify Earns MRC Accreditation For CTV Measurement
DoubleVerify earns this new accreditation which sadly does not come with a gold star or a giant sticker.
Rob Reilly Appointed As WPP Global Chief Creative Officer
Rob Reilly wins the race of WPP global CCO. Although not without a slight Achilles tendon tear, B&T understands.
R/GA Lands Uber Global Social Account As Agency Of Record
R/GA team excited about instantly scoring a 5 star Uber rating following this global win.
Four Celebrities Required Medical Attention Following Crazy Challenge On 10’s I’m A Celeb
I'm A Celeb contestants required medical attention following ice challenge. The water kind, not the hard drug kind.
