To celebrate the release of the new Breitling Endurance Pro watch, five of Sydney’s top athletes went head-to-head for the first-ever Breitling Endurance Pro Challenge at Sydney’s iconic Bondi Beach.
In September 2020 Breitling, the world-renowned luxury watch brand launched a timepiece that was designed for the Australian lifestyle. The Endurance Pro is the perfect watch for not only fitness-forward Australian men but anyone who’s interested in high-performance watches. Made from ultra-light, hardy ‘Breitlight’ and featuring a unique pulsometer inner bezel, the Endurance Pro is a tough timepiece for those who demand only the best from their watch.
DMARGE’s content studio worked with Breitling to develop the event and campaign concept that brought five top Aussie athletes together from different disciplines.
The concept was developed by DMARGE and took a number of months of planning. “We wanted to create an event that had global appeal but would also connect with Australians who are fit, active and healthy. It’s not every day a luxury brand wants to play in this space, so it was an exciting opportunity to work with the brand,” says Luc Wiesman, DMARGE founder and director.
Athletes taking part in the challenge included Bondi Rescue lifeguard and big wave surfer Clint Kimmins, 6x CrossFit Games athlete Khan Porter, ex-professional rugby player Ben Seymour, body transformation coach Brock Ashby and current Ironman champion Kendrick Louis.
Biggest Loser and celebrity trainer, Commando Steve was recruited to host and push these elite athletes to their limits. “It was a great opportunity to host this unique event by Breitling and see which local athlete had the goods to come out on top.”, said Steve.
Madeleine Nelson, Marketing Manager, Breitling Oceania said, “Breitling was very excited to partner with DMARGE on launching the Endurance Pro to the Australian market. We wanted to target men who lead stylish, active lifestyles, and we knew the DMARGE audience was just that. It was imperative that we create something that Breitling could use globally in an iconic Aussie location like Bondi Beach.”
