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Reading: “Breathtaking!” Soft Drink Maker Sprite Wins Applause For Stunning LGBTQI+ Campaign
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B&T > Campaigns > “Breathtaking!” Soft Drink Maker Sprite Wins Applause For Stunning LGBTQI+ Campaign
Campaigns

“Breathtaking!” Soft Drink Maker Sprite Wins Applause For Stunning LGBTQI+ Campaign

Staff Writers
Published on: 12th November 2019 at 9:51 AM
Staff Writers
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To celebrate Buenos Aires Pride week, lemonade manufacturer Sprite has released a new campaign that’s found universal approval from the LGBTQI+ community for its heartwarming themes.

Set to the tune of You’ll Never Walk Alone, the ad depicts different people and their friends readying for Pride week.

The ad ends with the slogans, “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz,” and “No estás solx,” which translate to: “Pride: What you feel when someone you love chooses to be happy” and “You’re not alone.”

Check out the moving spot below:

https://twitter.com/i/status/1190276391209754625

Buenos Aires Pride week began in 1992 with a mere 300 participants. This year’s event is expected to attract over 300,000 participants.

And social media users are loving Sprite’s efforts.

“Great to see the spirit of Pride in Argentina,” one person wrote to Twitter.

“Wow, breathtaking #pride spot from Sprite,” penned another.

While another added: “A bitch just started watching a Sprite ad and now she’s crying. A bitch is me.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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