What Brand Colours Say About Your Business: Marketo Research

What Brand Colours Say About Your Business: Marketo Research
SHARE
THIS



The most prominent brands in the world are defined by their colours, and Australian ones are no exception.  Think about Qantas, Westpac and Coles’ bright red, Woolworths’s green and its slogan “The Fresh People” and Optus’ positivity with its bright yellow ‘YES’.

These companies, like many others, strategically use colours in their logo and branding to appeal to customers and be positioned as industry leaders. As a B2C or B2B marketer, it is important to know what colours say about your business.

It is proven that different colours can provoke different emotions. For example, Cadbury’s chocolate brand colour is purple, as this represents wealth, royalty, and richness which also has associations to leadership and revenue, thus positioning Cadbury, from a consumer perspective, as the leading supplier of quality chocolate. Integrating the right colours with a brand will help achieve the highest impact.

In this infographic, we put the rainbow under a microscope to find out how each colour can help you connect better and more with customers.

 

Marketo Colours Infographic FINAL 3

Please login with linkedin to comment

Choice Hotels

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine