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Reading: Bottleshop Chain Wants ‘Minister For Thirst’ In New T20 Campaign
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B&T > Advertising > Bottleshop Chain Wants ‘Minister For Thirst’ In New T20 Campaign
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Bottleshop Chain Wants ‘Minister For Thirst’ In New T20 Campaign

Staff Writers
Published on: 5th March 2015 at 9:23 AM
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Thirsty Camel bottleshops has launched an integrated campaign, developed with T20 Group, searching for a Minister for Thirst. Nominations for the prestigious, newly created role are now open.

Leah Grinter, Thirsty Camel marketing director said, “after the success of the Beer O’Clock Project in late 2013, we wanted to take things a step further, and that’s Minister for Thirst. We’re all about irreverence, and we take thirst very seriously too, so this ministerial role is a perfect fit for our brand.”

The successful candidate receives a $20K Ministerial package, including $5000 cash for ‘expenses’, VIP sporting and event junkets, monthly Thirsty Camel beverage packages and their appointment is proclaimed on a billboard in their area. Plus, the first 10,000 nominations, receive an official Minister for Thirst stubby holder.

“Then there’s the glory, the honour and the mega bragging rights,” says T20 group creative director, Andrew Panozzo.

With entries closing on 29 March, people are urged to nominate themselves or dob in a mate at thirstycamel.com.au. Ministerial candidates are then shortlisted and the thirsty public are invited to vote for their official Minister for Thirst.

The two-phase campaign is supported by TV, radio, print, outdoor, PR and digital advertising.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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