Bohemia Appointed Global Brand & Comms Partner By Berlitz Corporation

Bohemia Appointed Global Brand & Comms Partner By Berlitz Corporation

M&C Saatchi Group’s media arm Bohemia has been appointed by language educator Berlitz Corporation as its global brand and communications partner.

The Berlitz method of teaching language was originally developed in 1878 and remains the fastest and most effective way to learn a new language.

The partnership will see Bohemia work with Berlitz to develop a global campaign across video, print, digital and social channels, in collaboration with Berlitz’s creative agency, Serve Creative, founded by Leanne Serra and Benjie Wales.

The work will seek to remind the world why the Berlitz method is the next best thing to living in a country to learn its language and understand the associated culture.

A global creative campaign and social playbook are currently being developed for adoption in the key markets of Asia, Europe, South America and the USA.

Berlitz Corporation CMO Kevin Lynch said: “The Bohemia team really get what our brand is about. We have great confidence they will help us to spread the Berlitz message in a way that resonates across the globe”

Bohemia partner Chris Christofi said: “This is an incredible opportunity to work with a brand that sets the standard in its category. To create communications that are culturally relevant across a range of diverse markets is a unique experience for an Australian agency.”




Please login with linkedin to comment

berlitz corporation Bohemia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]