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Reading: Bohemia Appointed Global Brand & Comms Partner By Berlitz Corporation
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B&T > Media > Bohemia Appointed Global Brand & Comms Partner By Berlitz Corporation
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Bohemia Appointed Global Brand & Comms Partner By Berlitz Corporation

Staff Writers
Published on: 22nd July 2019 at 8:08 AM
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M&C Saatchi Group’s media arm Bohemia has been appointed by language educator Berlitz Corporation as its global brand and communications partner.

The Berlitz method of teaching language was originally developed in 1878 and remains the fastest and most effective way to learn a new language.

The partnership will see Bohemia work with Berlitz to develop a global campaign across video, print, digital and social channels, in collaboration with Berlitz’s creative agency, Serve Creative, founded by Leanne Serra and Benjie Wales.

The work will seek to remind the world why the Berlitz method is the next best thing to living in a country to learn its language and understand the associated culture.

A global creative campaign and social playbook are currently being developed for adoption in the key markets of Asia, Europe, South America and the USA.

Berlitz Corporation CMO Kevin Lynch said: “The Bohemia team really get what our brand is about. We have great confidence they will help us to spread the Berlitz message in a way that resonates across the globe”

Bohemia partner Chris Christofi said: “This is an incredible opportunity to work with a brand that sets the standard in its category. To create communications that are culturally relevant across a range of diverse markets is a unique experience for an Australian agency.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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