BlokeVote Survey Finds Coopers Pale Ale Is Australia’s Favourite Tap Beer

BlokeVote Survey Finds Coopers Pale Ale Is Australia’s Favourite Tap Beer
B&T Magazine
Edited by B&T Magazine



Over one thousand blokes from around Australia have voted and named Coopers Pale Ale Australia’s favourite tap beer!

Each bloke was asked a simple question “When you imagine that first icy cold schooner, which beer lives inside the glass and why?”

Not only was BlokeVote looking to find out what Blokes really crave after a hard day of work, but the important questions like: Can craft beer kings, Stone & Wood, Balter and Little Creatures compete with the likes of Carlton & Tooheys? Is where it’s made or who owns it a factor in Blokes’s decision making? And do you need huge advertising spend to get Blokes to buy your beer?

When it comes to that icy cold first beer, one beer comes out on top. Coopers Pale Ale has been voted best tap beer by Blokes.

Often referred to as the original craft beer, Coopers Pale Ale is a pub staple.

It’s no surprise that the Australian owned and made pale ale is Bloke’s favourite as it tiptoes the line between the mainstream and craft beer markets.

When asked why they chose Coopers Pale Ale, there were two common themes that made it the number one choice, the fact that it is Australian made and owned, and that it tastes fresh.

“It is refreshing with a nice aftertaste. On tap, it can’t be beaten.”

“Great tasting, Australian made and Owned”

This is a testament not only to the brand’s historical strength but their recent work with The Royals that has modernised and strengthened Coopers Australian craft credentials.

Tied in second, was Great Northern, XXXX Gold, VB and Carlton Draught. Amazingly these four beers all scored the same percentage of overall votes. They’re readily available at most pubs, have huge marketing budgets and just taste like beer, so it’s no surprise that they’re often the first choice for Blokes.

“Easy drinking, full-flavoured Australian beer that tastes like a real beer.” – Carlton Draught

“I keep going back to it because it is crisp and not fruity.” – VB

“I like it as it is refreshing on a hot north Queensland day, perfect after mowing the lawn.” – XXXX Gold

“Crisp taste and full of flavour” – Great Northern

Unsurprisingly, one of the key factors in decision making was locality.

This was demonstrated by Tooheys, Carlton, Coopers, Little Creatures, and XXXX Gold all being vastly more popular in the state they’re made.

Great Northern a relative newcomer marketed as “the beer for up here” has done a good job challenging the Queensland market previously dominated by XXXX Gold.

VB however is the exception to this rule. Despite its name being Victoria Bitter its national advertising campaigns with Clemenger BBDO Melbourne and clever sponsorship of the NSW State of Origin Side, Australian Cricket Team and other Australian sporting teams have positioned VB, not as Vitoria’s beer but, as Australia’s beer. This is reflected with relatively consistent results across all states.

What about craft beers? James Squires 150 Lashes was the most popular, with Stone & Wood Pacific Ale, Furphy and Little Creatures Pale Ale also scoring well.

The survey also showed was that “Craft Beers” were certainly an acquired taste. Amongst our 18-29-year-old Blokes, only Furphy scored well with other craft beer brands scoring well below the median for other age groups.

So, despite the rise in popularity of craft and boutique beers over the past ten years, more often Blokes just want a refreshing beer that tastes like beer and is made or advertised as local.




Please login with linkedin to comment

BlokesVote Crafts Beer

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]