Blended Digital today announced the appointment of Terry Mefsut (pictured) as general manager.
The appointment follows a number of new client wins at Blended including Zip Co, CARE Australia, Harrolds and SurfStitch.
Adam Crow, CEO, Blended Digital said Mefsut would capitalise on the business’ market momentum and continue to accelerate growth.
“With highly regarded local and international experience across Australia, NZ and APAC, Terry joins with a proven track record of steering commercial growth and technological transformation.”
“Terry will now leverage his impressive experience to nurture Blended Digital’s success and ensure we continue to deliver market leading business outcomes for our clients.”
Over the last six years, Mefsut held a number of roles at Cheetah Digital including as director of strategic alliances, APAC and director of client success, APAC.
Prior to joining Cheetah, Mefsut moved through the ranks at Experian.
He said, “Blended’s unrivalled talent and unique approach to delivery truly sets them apart. I look forward to implementing growth structures, nurturing the success of the brand and directly contributing to the continued expansion of this impressive business.”
With offices in Melbourne and Sydney, Blended’s growing portfolio ranges from blue-chip to not-for-profit including: ANZ Bank, Victorian Government, David Jones, Country Road Group , Beyond Blue, Greenpeace and YMCA.
